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Mobile screen-pattern prevalence censuses (does everyone have X screen?)

40 data-backed questions on Mobile screen-pattern prevalence censuses (does everyone have X screen?), from Lazyweb Research — each answer cites proprietary analysis of real, in-market app screens.

Questions
40
With charts
26
With real screens
40
  • By Ali Abouelatta
  • Data as of July 2026
Read as Markdown
All research categories35

40 questions

Every question in this category

  1. Q 01

    Which screens do almost every mobile app have, and which are actually rare?

    Across 809 tracked apps (median 41 captured screens each), the most universal non-home screen is settings, in 71% (578 of 809) of apps. After that, prevalence drops fast: profile 58% (469), search 56…    Espn home screen — real in-market example tracked by Lazyweb Research
  2. Q 02

    What percentage of mobile apps have a settings screen?

    71% of tracked apps have a settings screen — 578 of 809. That makes it the single most universal non-home screen in the corpus, more common than profile (58%) or search (56%). If you're auditing an a…    Rakuten Account Setup screen — real in-market example tracked by Lazyweb Research
  3. Q 03

    What percentage of mobile apps have a profile or account screen?

    58% of tracked apps have a profile or account screen — 469 of 809. It's the second most universal non-home screen after settings (71%), and more common than search (56%). A profile screen is typical,…    People login screen — real in-market example tracked by Lazyweb Research
  4. Q 04

    What percentage of mobile apps have a search screen?

    56% of tracked apps have a search screen — 450 of 809. Search is common but not universal: it trails settings (71%) and profile (58%) and sits just above the halfway mark. Whether you need one depend…    Mschf Sneakers Account Setup screen — real in-market example tracked by Lazyweb Research
  5. Q 05

    What percentage of mobile apps have a dedicated empty-state screen?

    46% of tracked apps have an explicit empty-state screen — 370 of 809. That puts intentional empty states just below the halfway mark, on par with in-flow upsells and ahead of social login (41%). A de…    Tolan Onboarding screen — real in-market example tracked by Lazyweb Research
  6. Q 06

    What percentage of mobile apps offer social login (Sign in with Apple or Google)?

    41% of tracked apps offer social login — 329 of 809 show a Sign in with Apple / Google or continue-with option. It's common but far from universal, and prevalence varies by vertical: 63% in Food & Dr…    Discovery Account Login screen — real in-market example tracked by Lazyweb Research
  7. Q 07

    What percentage of mobile apps show a notification permission primer?

    40% of tracked apps show a notification permission or priming surface — 323 of 809. That makes the pre-permission primer a common but non-default pattern, roughly tied with social login (41%). Separa…    Draftkings Login screen — real in-market example tracked by Lazyweb Research
  8. Q 08

    What percentage of mobile apps have a paywall screen?

    38% of tracked apps have a paywall or subscription-offer screen — 305 of 809. It's a minority pattern overall, but heavily concentrated by vertical: 76% in Magazines & Newspapers, 68% in both Health…    Dropbox home screen — real in-market example tracked by Lazyweb Research
  9. Q 09

    What percentage of mobile apps have a checkout or shopping-cart screen?

    33% of tracked apps have a checkout or shopping-cart screen — 270 of 809. That makes checkout a minority pattern overall, since most apps monetize through subscriptions or aren't commerce at all. It'…    Sololearn home screen — real in-market example tracked by Lazyweb Research
  10. Q 10

    What percentage of mobile apps show an in-flow upsell or order bump?

    Up to 46% of tracked apps show an in-flow upsell or order-bump surface — 374 of 809 — but this is a deliberate upper bound. The broad match catches both checkout order-bumps and subscription upsells,…    Bump Account Setup screen — real in-market example tracked by Lazyweb Research
  11. Q 11

    How common are streak screens outside of Duolingo?

    Only 12% of tracked apps have a streak screen — 94 of 809 — so streaks are far from universal. But they aren't a Duolingo one-off either: they're concentrated in Health & Fitness (50%) and Education…    Gamecharger Onboarding screen — real in-market example tracked by Lazyweb Research
  12. Q 12

    Which app categories actually use streak screens?

    Streaks are essentially a two-category pattern: 50% of Health & Fitness apps (28 of 56) and 51% of Education apps (19 of 37) have a streak screen, versus 2% in Finance, News, and Travel. Overall only…    Fashionphile home screen — real in-market example tracked by Lazyweb Research
  13. Q 13

    How many of the ~800 tracked apps have a visible referral or invite-friends program?

    25% of tracked apps have a visible referral or invite-friends surface — 205 of 809. It's a minority pattern overall, but a coin-flip in the categories that fit it: 50% in both Social Networking and H…    Authy home screen — real in-market example tracked by Lazyweb Research
  14. Q 14

    Which app categories are most likely to have a referral program?

    Referral density peaks in Social Networking and Health & Fitness at 50% each (20/40 and 28/56), followed by Travel at 42% (17/41). The floor is News at 13% (6/46) and Productivity at 16% (10/64). Aga…    Lemonade Account Setup screen — real in-market example tracked by Lazyweb Research
  15. Q 15

    What percent of mobile apps show a notification permission primer screen?

    39.9% of tracked apps (323 of 809) show a notification permission or priming surface. That makes the notification primer a majority-of-the-serious-onboarders pattern but not universal: roughly 3 in 5…    Iam Account Setup screen — real in-market example tracked by Lazyweb Research
  16. Q 16

    What percent of mobile apps offer social login (Sign in with Apple or Google)?

    40.7% of tracked apps (329 of 809) offer a Sign in with Apple / Google or continue-with social login. So social login is a plurality pattern, present in roughly 2 in 5 tracked apps — common enough to…    Night Sky Account Setup screen — real in-market example tracked by Lazyweb Research
  17. Q 17

    What percent of mobile apps have a paywall or subscription-offer screen?

    37.7% of tracked apps (305 of 809) have a captured paywall or subscription-offer screen. So a little over 1 in 3 tracked apps show a paywall — but the average hides huge vertical spread: 68% of Healt…    Taskrabbit Account Setup screen — real in-market example tracked by Lazyweb Research
  18. Q 18

    Which app categories are most and least likely to have a paywall screen?

    Health & Fitness and Education lead at 68% of apps with a captured paywall (38 of 56 and 25 of 37), while Shopping trails at 9% (4 of 44). The gap between the most and least paywalled verticals is ro…    Wise Search screen — real in-market example tracked by Lazyweb Research
  19. Q 19

    What percent of mobile apps have a settings screen?

    71.4% of tracked apps (578 of 809) have a captured settings screen — the most universal non-home screen in the corpus. Even so, it is not literally everywhere: ~29% of tracked apps have no captured s…    United Splash Screen screen — real in-market example tracked by Lazyweb Research
  20. Q 20

    What percent of mobile apps have a dedicated empty-state screen?

    45.7% of tracked apps (370 of 809) have a captured empty-state screen. So a purpose-built empty state is close to a coin flip: slightly under half of tracked apps invest in one. Given empty states ar…    Zeus Sign in screen — real in-market example tracked by Lazyweb Research
  21. Q 21

    What percent of mobile apps have a dark-mode or theme toggle?

    19.0% of tracked apps (154 of 809) have a captured dark-mode or theme-toggle surface. So an explicit in-app dark-mode toggle is a minority pattern — under 1 in 5 tracked apps — which mostly reflects…    Translate Now home screen — real in-market example tracked by Lazyweb Research
  22. Q 22

    What percent of mobile apps have biometric or passkey login?

    16.6% of tracked apps (134 of 809) have a captured biometric or passkey login surface — Face ID, Touch ID, fingerprint, or passkey. So biometric login is a minority pattern, roughly 1 in 6 tracked ap…    Prime Video Account Setup screen — real in-market example tracked by Lazyweb Research
  23. Q 23

    What percent of mobile apps show an onboarding quiz or personalization questions?

    13.3% of tracked apps (108 of 809) show an onboarding quiz or personalization-question surface. So the quiz-style onboarding popularized by wellness and language apps is still a minority pattern — ab…    Citibike Sign up screen — real in-market example tracked by Lazyweb Research
  24. Q 24

    What percent of mobile apps have a celebration, success, or confetti moment?

    11.9% of tracked apps (96 of 809) have a captured celebration, success, or confetti moment. So the dopamine-hit success screen is a minority pattern — about 1 in 8 tracked apps — concentrated in habi…    Remini Onboarding screen — real in-market example tracked by Lazyweb Research
  25. Q 25

    What percent of mobile apps have an AI assistant or chatbot screen?

    10.9% of tracked apps (88 of 809) have a captured AI assistant, chatbot, or ask-AI surface. So despite the AI wave, a visible in-app AI assistant is still a minority pattern as of July 2026 — about 1…    Acrobat Sign up screen — real in-market example tracked by Lazyweb Research
  26. Q 26

    What percent of mobile apps have a leaderboard or ranking screen?

    6.8% of tracked apps (55 of 809) have a captured leaderboard or ranking surface. So leaderboards are a rare, niche gamification pattern — under 1 in 14 tracked apps — even rarer than streaks (11.6%),…    Rise Account Setup screen — real in-market example tracked by Lazyweb Research
  27. Q 27

    What percent of mobile apps have a checkout or shopping-cart screen?

    33.4% of tracked apps (270 of 809) have a captured checkout or shopping-cart screen. So a transactional checkout is a minority-to-third pattern overall — about 1 in 3 tracked apps — because most apps…    Tinder Account Login screen — real in-market example tracked by Lazyweb Research
  28. Q 28

    What percent of mobile apps have an in-flow upsell or order-bump surface?

    At most 46.2% of tracked apps (374 of 809) show an in-flow upsell or order-bump surface — but this is a deliberate upper bound. The tag match catches both checkout order-bumps and subscription upsell…    Postmates home screen — real in-market example tracked by Lazyweb Research
  29. Q 29

    What percent of mobile apps have a cancel-subscription screen?

    7.8% of tracked apps (63 of 809) have a captured cancel-subscription surface. That low figure mostly reflects capture, not reality: cancel flows are hard to reach in screenshotting, and the canonical…    Splitwise Account Login screen — real in-market example tracked by Lazyweb Research
  30. Q 30

    How common are account-setup and login screens across mobile apps?

    298 canonical account-setup screens sit in the corpus, with account-login present in 158 apps and dedicated sign-up screens in 82 apps. At the app level, 58.0% of tracked apps (469 of 809) have a pro…    Quizlet Account Setup screen — real in-market example tracked by Lazyweb Research
  31. Q 31

    How common are cold-start or first-launch screens in mobile apps?

    Cold-start screens account for 58 canonical screens across the corpus's 23,407 canonical screens. That makes the dedicated first-launch / cold-start surface a relatively rare, specialized pattern — m…    I Am Sober home screen — real in-market example tracked by Lazyweb Research
  32. Q 32

    How common are in-app ad and ad-privacy screens in mobile apps?

    Ad and ad-privacy screens account for 199 canonical screens across the corpus's 23,407 canonical screens. That puts ad surfaces in the mid-tier of canonical categories — more common than cold-start (…    Kahoot Account Setup screen — real in-market example tracked by Lazyweb Research
  33. Q 33

    How common are streak screens in Health & Fitness apps?

    50% of tracked Health & Fitness apps (28 of 56) have a captured streak screen. That is more than 4x the all-app average of 11.6% (94 of 809), making streaks a defining pattern of the fitness and habi…    Afterpay Sign up screen — real in-market example tracked by Lazyweb Research
  34. Q 34

    How common are paywalls in Health & Fitness apps?

    68% of tracked Health & Fitness apps (38 of 56) have a captured paywall screen — the highest of any large vertical. That is nearly 2x the all-app average of 37.7% (305 of 809). In wellness and fitnes…    Typo Sign up screen — real in-market example tracked by Lazyweb Research
  35. Q 35

    How common are paywalls and streaks in Education apps?

    68% of tracked Education apps (25 of 37) have a captured paywall and 51% (19 of 37) have a streak screen. Both rates roughly double the all-app averages (paywall 37.7%, streak 11.6%). Education is th…    Genie Explore screen — real in-market example tracked by Lazyweb Research
  36. Q 36

    What screen patterns are common — and rare — in finance and fintech apps?

    Finance apps invert the wellness playbook: only 17% have a captured paywall (8 of 47), 15% have social login (7 of 47), and just 2% have a streak (1 of 47). But referral is strong at 32% (15 of 47).…    Linear Sign in screen — real in-market example tracked by Lazyweb Research
  37. Q 37

    What screen patterns are common in productivity apps?

    Productivity apps are middle-of-the-road on most patterns: 36% have a captured paywall (23 of 64), 39% have social login (25 of 64), and 11% have a streak (7 of 64). Referral is comparatively low at…    Blue Apron Account Login screen — real in-market example tracked by Lazyweb Research
  38. Q 38

    What percent of mobile apps show an in-app rating-request screen?

    12.7% of tracked apps (103 of 809) show an in-app rating-request screen. A stricter canonical count puts dedicated app-rating screens at just 22 apps, so somewhere between ~3% and ~13% of tracked app…    Adidas Onboarding screen — real in-market example tracked by Lazyweb Research
  39. Q 39

    What percent of mobile apps have a home-screen widget surface or widget upsell?

    8.5% of tracked apps (69 of 809) have a captured home-screen widget surface or widget upsell. So promoting a home-screen widget is a niche pattern — under 1 in 11 tracked apps — clustered in weather,…    Kahoot Account Setup screen — real in-market example tracked by Lazyweb Research
  40. Q 40

    What are the most universal screens across mobile apps — and which are rare?

    Settings is the most universal non-home screen, in 71.4% of tracked apps (578 of 809), followed by profile (58.0%) and search (55.6%). At the other end, onboarding quizzes (13.3%), streaks (11.6%), a…    Temu home screen — real in-market example tracked by Lazyweb Research