# Mobile screen-pattern prevalence censuses (does everyone have X screen?) Source: Lazyweb Research 40 data-backed questions on Mobile screen-pattern prevalence censuses (does everyone have X screen?). HTML: https://design.lazyweb.com/blog/category/mobile-screen-pattern-prevalence-censuses-does-everyone-have-x-screen Markdown: https://design.lazyweb.com/blog/category/mobile-screen-pattern-prevalence-censuses-does-everyone-have-x-screen.md ## Questions - [Which screens do almost every mobile app have, and which are actually rare?](https://design.lazyweb.com/blog/most-common-mobile-app-screens-census) Across 809 tracked apps (median 41 captured screens each), the most universal non-home screen is settings, in 71% (578 of 809) of apps. After that, prevalence drops fast: profile 58% (469), search 56… - [What percentage of mobile apps have a settings screen?](https://design.lazyweb.com/blog/percent-apps-settings-screen) 71% of tracked apps have a settings screen — 578 of 809. That makes it the single most universal non-home screen in the corpus, more common than profile (58%) or search (56%). If you're auditing an a… - [What percentage of mobile apps have a profile or account screen?](https://design.lazyweb.com/blog/percent-apps-profile-account-screen) 58% of tracked apps have a profile or account screen — 469 of 809. It's the second most universal non-home screen after settings (71%), and more common than search (56%). A profile screen is typical,… - [What percentage of mobile apps have a search screen?](https://design.lazyweb.com/blog/percent-apps-search-screen) 56% of tracked apps have a search screen — 450 of 809. Search is common but not universal: it trails settings (71%) and profile (58%) and sits just above the halfway mark. Whether you need one depend… - [What percentage of mobile apps have a dedicated empty-state screen?](https://design.lazyweb.com/blog/percent-apps-empty-state-screen) 46% of tracked apps have an explicit empty-state screen — 370 of 809. That puts intentional empty states just below the halfway mark, on par with in-flow upsells and ahead of social login (41%). A de… - [What percentage of mobile apps offer social login (Sign in with Apple or Google)?](https://design.lazyweb.com/blog/percent-apps-social-login-apple-google) 41% of tracked apps offer social login — 329 of 809 show a Sign in with Apple / Google or continue-with option. It's common but far from universal, and prevalence varies by vertical: 63% in Food & Dr… - [What percentage of mobile apps show a notification permission primer?](https://design.lazyweb.com/blog/percent-apps-notification-primer-screen) 40% of tracked apps show a notification permission or priming surface — 323 of 809. That makes the pre-permission primer a common but non-default pattern, roughly tied with social login (41%). Separa… - [What percentage of mobile apps have a paywall screen?](https://design.lazyweb.com/blog/percent-apps-paywall-screen) 38% of tracked apps have a paywall or subscription-offer screen — 305 of 809. It's a minority pattern overall, but heavily concentrated by vertical: 76% in Magazines & Newspapers, 68% in both Health… - [What percentage of mobile apps have a checkout or shopping-cart screen?](https://design.lazyweb.com/blog/percent-apps-checkout-cart-screen) 33% of tracked apps have a checkout or shopping-cart screen — 270 of 809. That makes checkout a minority pattern overall, since most apps monetize through subscriptions or aren't commerce at all. It'… - [What percentage of mobile apps show an in-flow upsell or order bump?](https://design.lazyweb.com/blog/percent-apps-in-flow-upsell-screen) Up to 46% of tracked apps show an in-flow upsell or order-bump surface — 374 of 809 — but this is a deliberate upper bound. The broad match catches both checkout order-bumps and subscription upsells,… - [How common are streak screens outside of Duolingo?](https://design.lazyweb.com/blog/how-common-are-streak-screens-outside-duolingo) Only 12% of tracked apps have a streak screen — 94 of 809 — so streaks are far from universal. But they aren't a Duolingo one-off either: they're concentrated in Health & Fitness (50%) and Education… - [Which app categories actually use streak screens?](https://design.lazyweb.com/blog/percent-apps-streak-screen-by-vertical) Streaks are essentially a two-category pattern: 50% of Health & Fitness apps (28 of 56) and 51% of Education apps (19 of 37) have a streak screen, versus 2% in Finance, News, and Travel. Overall only… - [How many of the ~800 tracked apps have a visible referral or invite-friends program?](https://design.lazyweb.com/blog/how-many-apps-have-referral-invite-program) 25% of tracked apps have a visible referral or invite-friends surface — 205 of 809. It's a minority pattern overall, but a coin-flip in the categories that fit it: 50% in both Social Networking and H… - [Which app categories are most likely to have a referral program?](https://design.lazyweb.com/blog/percent-apps-referral-invite-by-vertical) Referral density peaks in Social Networking and Health & Fitness at 50% each (20/40 and 28/56), followed by Travel at 42% (17/41). The floor is News at 13% (6/46) and Productivity at 16% (10/64). Aga… - [What percent of mobile apps show a notification permission primer screen?](https://design.lazyweb.com/blog/what-percent-of-apps-show-notification-permission-primer) 39.9% of tracked apps (323 of 809) show a notification permission or priming surface. That makes the notification primer a majority-of-the-serious-onboarders pattern but not universal: roughly 3 in 5… - [What percent of mobile apps offer social login (Sign in with Apple or Google)?](https://design.lazyweb.com/blog/what-percent-of-apps-have-social-login) 40.7% of tracked apps (329 of 809) offer a Sign in with Apple / Google or continue-with social login. So social login is a plurality pattern, present in roughly 2 in 5 tracked apps — common enough to… - [What percent of mobile apps have a paywall or subscription-offer screen?](https://design.lazyweb.com/blog/what-percent-of-mobile-apps-have-a-paywall-screen) 37.7% of tracked apps (305 of 809) have a captured paywall or subscription-offer screen. So a little over 1 in 3 tracked apps show a paywall — but the average hides huge vertical spread: 68% of Healt… - [Which app categories are most and least likely to have a paywall screen?](https://design.lazyweb.com/blog/what-percent-of-mobile-apps-have-a-paywall-screen-by-vertical) Health & Fitness and Education lead at 68% of apps with a captured paywall (38 of 56 and 25 of 37), while Shopping trails at 9% (4 of 44). The gap between the most and least paywalled verticals is ro… - [What percent of mobile apps have a settings screen?](https://design.lazyweb.com/blog/what-percent-of-apps-have-a-settings-screen) 71.4% of tracked apps (578 of 809) have a captured settings screen — the most universal non-home screen in the corpus. Even so, it is not literally everywhere: ~29% of tracked apps have no captured s… - [What percent of mobile apps have a dedicated empty-state screen?](https://design.lazyweb.com/blog/what-percent-of-apps-have-an-empty-state-screen) 45.7% of tracked apps (370 of 809) have a captured empty-state screen. So a purpose-built empty state is close to a coin flip: slightly under half of tracked apps invest in one. Given empty states ar… - [What percent of mobile apps have a dark-mode or theme toggle?](https://design.lazyweb.com/blog/what-percent-of-apps-have-a-dark-mode-toggle) 19.0% of tracked apps (154 of 809) have a captured dark-mode or theme-toggle surface. So an explicit in-app dark-mode toggle is a minority pattern — under 1 in 5 tracked apps — which mostly reflects… - [What percent of mobile apps have biometric or passkey login?](https://design.lazyweb.com/blog/what-percent-of-apps-have-biometric-login) 16.6% of tracked apps (134 of 809) have a captured biometric or passkey login surface — Face ID, Touch ID, fingerprint, or passkey. So biometric login is a minority pattern, roughly 1 in 6 tracked ap… - [What percent of mobile apps show an onboarding quiz or personalization questions?](https://design.lazyweb.com/blog/what-percent-of-apps-show-an-onboarding-quiz) 13.3% of tracked apps (108 of 809) show an onboarding quiz or personalization-question surface. So the quiz-style onboarding popularized by wellness and language apps is still a minority pattern — ab… - [What percent of mobile apps have a celebration, success, or confetti moment?](https://design.lazyweb.com/blog/what-percent-of-apps-have-a-celebration-screen) 11.9% of tracked apps (96 of 809) have a captured celebration, success, or confetti moment. So the dopamine-hit success screen is a minority pattern — about 1 in 8 tracked apps — concentrated in habi… - [What percent of mobile apps have an AI assistant or chatbot screen?](https://design.lazyweb.com/blog/what-percent-of-apps-have-an-ai-assistant) 10.9% of tracked apps (88 of 809) have a captured AI assistant, chatbot, or ask-AI surface. So despite the AI wave, a visible in-app AI assistant is still a minority pattern as of July 2026 — about 1… - [What percent of mobile apps have a leaderboard or ranking screen?](https://design.lazyweb.com/blog/what-percent-of-apps-have-a-leaderboard) 6.8% of tracked apps (55 of 809) have a captured leaderboard or ranking surface. So leaderboards are a rare, niche gamification pattern — under 1 in 14 tracked apps — even rarer than streaks (11.6%),… - [What percent of mobile apps have a checkout or shopping-cart screen?](https://design.lazyweb.com/blog/what-percent-of-apps-have-a-checkout-or-cart-screen) 33.4% of tracked apps (270 of 809) have a captured checkout or shopping-cart screen. So a transactional checkout is a minority-to-third pattern overall — about 1 in 3 tracked apps — because most apps… - [What percent of mobile apps have an in-flow upsell or order-bump surface?](https://design.lazyweb.com/blog/what-percent-of-apps-have-an-in-flow-upsell) At most 46.2% of tracked apps (374 of 809) show an in-flow upsell or order-bump surface — but this is a deliberate upper bound. The tag match catches both checkout order-bumps and subscription upsell… - [What percent of mobile apps have a cancel-subscription screen?](https://design.lazyweb.com/blog/what-percent-of-apps-have-cancel-subscription-screen) 7.8% of tracked apps (63 of 809) have a captured cancel-subscription surface. That low figure mostly reflects capture, not reality: cancel flows are hard to reach in screenshotting, and the canonical… - [How common are account-setup and login screens across mobile apps?](https://design.lazyweb.com/blog/what-percent-of-apps-have-account-setup-screen) 298 canonical account-setup screens sit in the corpus, with account-login present in 158 apps and dedicated sign-up screens in 82 apps. At the app level, 58.0% of tracked apps (469 of 809) have a pro… - [How common are cold-start or first-launch screens in mobile apps?](https://design.lazyweb.com/blog/how-common-are-cold-start-screens-in-mobile-apps) Cold-start screens account for 58 canonical screens across the corpus's 23,407 canonical screens. That makes the dedicated first-launch / cold-start surface a relatively rare, specialized pattern — m… - [How common are in-app ad and ad-privacy screens in mobile apps?](https://design.lazyweb.com/blog/how-common-are-in-app-ad-screens) Ad and ad-privacy screens account for 199 canonical screens across the corpus's 23,407 canonical screens. That puts ad surfaces in the mid-tier of canonical categories — more common than cold-start (… - [How common are streak screens in Health & Fitness apps?](https://design.lazyweb.com/blog/how-common-are-streaks-in-health-and-fitness-apps) 50% of tracked Health & Fitness apps (28 of 56) have a captured streak screen. That is more than 4x the all-app average of 11.6% (94 of 809), making streaks a defining pattern of the fitness and habi… - [How common are paywalls in Health & Fitness apps?](https://design.lazyweb.com/blog/how-common-are-paywalls-in-health-and-fitness-apps) 68% of tracked Health & Fitness apps (38 of 56) have a captured paywall screen — the highest of any large vertical. That is nearly 2x the all-app average of 37.7% (305 of 809). In wellness and fitnes… - [How common are paywalls and streaks in Education apps?](https://design.lazyweb.com/blog/how-common-are-paywalls-in-education-apps) 68% of tracked Education apps (25 of 37) have a captured paywall and 51% (19 of 37) have a streak screen. Both rates roughly double the all-app averages (paywall 37.7%, streak 11.6%). Education is th… - [What screen patterns are common — and rare — in finance and fintech apps?](https://design.lazyweb.com/blog/what-screen-patterns-are-common-in-finance-apps) Finance apps invert the wellness playbook: only 17% have a captured paywall (8 of 47), 15% have social login (7 of 47), and just 2% have a streak (1 of 47). But referral is strong at 32% (15 of 47).… - [What screen patterns are common in productivity apps?](https://design.lazyweb.com/blog/what-screen-patterns-are-common-in-productivity-apps) Productivity apps are middle-of-the-road on most patterns: 36% have a captured paywall (23 of 64), 39% have social login (25 of 64), and 11% have a streak (7 of 64). Referral is comparatively low at… - [What percent of mobile apps show an in-app rating-request screen?](https://design.lazyweb.com/blog/what-percent-of-apps-show-a-rating-request-screen) 12.7% of tracked apps (103 of 809) show an in-app rating-request screen. A stricter canonical count puts dedicated app-rating screens at just 22 apps, so somewhere between ~3% and ~13% of tracked app… - [What percent of mobile apps have a home-screen widget surface or widget upsell?](https://design.lazyweb.com/blog/what-percent-of-apps-have-a-widget-surface) 8.5% of tracked apps (69 of 809) have a captured home-screen widget surface or widget upsell. So promoting a home-screen widget is a niche pattern — under 1 in 11 tracked apps — clustered in weather,… - [What are the most universal screens across mobile apps — and which are rare?](https://design.lazyweb.com/blog/what-are-the-most-universal-mobile-app-screens) Settings is the most universal non-home screen, in 71.4% of tracked apps (578 of 809), followed by profile (58.0%) and search (55.6%). At the other end, onboarding quizzes (13.3%), streaks (11.6%), a…