What percent of mobile apps offer social login (Sign in with Apple or Google)?
- By Ali Abouelatta
- n = 809
- Published
- Updated
- 2 min read
- signup · onboarding · mobile · ux-patterns · saas
Short answer
40.7% of tracked apps (329 of 809) offer a Sign in with Apple / Google or continue-with social login source[1]. So social login is a plurality pattern, present in roughly 2 in 5 tracked apps — common enough to be expected, but far from universal. In Food & Drink it climbs to 63% and in Education 57%; in Finance it drops to 15% number[2].
329 of ~800 tracked apps (40.7%) offer Apple/Google social login — Lazyweb Research, July 2026.
Bar chart · %
% — The finding
One block is about 2.3%
- Food & Drink
- 63%
- Education
- 57%
- Navigation
- 52%
- Magazines & Newspapers
- 52%
- Health & Fitness
- 45%
- Shopping
- 41%
- Productivity
- 39%
- Finance
- 15%
The finding
329 of 809 tracked apps (40.7%) surface a social-login option source[1]. Adoption varies sharply by vertical number[2]:
| Vertical | Apps w/ social login | Denom | % |
|---|---|---|---|
| Food & Drink | 17 | 27 | 63% |
| Education | 21 | 37 | 57% |
| Navigation | 13 | 25 | 52% |
| Magazines & Newspapers | 13 | 25 | 52% |
| Health & Fitness | 25 | 56 | 45% |
| Shopping | 18 | 44 | 41% |
| Productivity | 25 | 64 | 39% |
| Finance | 7 | 47 | 15% |
How to apply it
If you serve consumers in Food & Drink, Education, or Navigation, social login is the majority default — omitting it makes you the outlier number[2]. In Finance, the opposite is true: only ~1 in 7 apps offers it, likely because these apps lean on phone/email + KYC identity. Match the vertical norm rather than the global 41% average.
Caveats
Prevalence is a lower bound — only reflects login screens Lazyweb captured source[1]. Tags are LLM synonym phrases deduped by company; the social-login match spans Apple, Google, and generic 'continue with' phrasing, so it captures the family broadly. Per-vertical numerators for smaller verticals are modest; publish absolute counts alongside percentages.
Real in-market screens
Screens from real, in-market apps, tracked by Lazyweb Research.
Night Sky1206 × 2622opens the full image 
Stripe Dashboard1206 × 2622opens the full image 
Stupido1206 × 2622opens the full image 
Endel1179 × 2556opens the full image
The numbers
| # | Stat | Computed from |
|---|---|---|
| [1] | 40.7% (329 of 809) | prevalence_social_login: 329/809 |
| [2] | Food & Drink 63% (17/27), Education 57% (21/37), Finance 15% (7/47) | social_login_by_category |
Methodology
Universe: 809 apps with >=1 captured screen. Method: COUNT(DISTINCT company_name) matching social-login tags, split by companies.category (verticals with n>=20). July 2026. Caveat: captured screens only.
Sources
- [1]
Lazyweb Research analysis of 809 mobile apps (809 mobile apps with >=1 captured screen; 751 with tag data; median 41 screens/app), July 2026
Prevalence = COUNT(DISTINCT company_name) over LLM synonym tags; denominator is 809 tracked apps (reported conservatively over all apps-with-screens, not the 62,376-row companies table). Lower bound: only reflects screens Lazyweb captured (median 41/app).
Source: Lazyweb Research — proprietary analysis of real, in-market app screens. Cite as Lazyweb Research, 2026-07-07.
Explore the evidence
- Full 45-frame August 2026 capture
- Three captured screens · August 2026