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What percentage of mobile apps have a dedicated empty-state screen?

  • By Ali Abouelatta
  • n = 809
  • Published
  • Updated
  • 2 min read
  • mobile · ux-patterns · design · onboarding

Short answer

46% of tracked apps have an explicit empty-state screen — 370 of 809.source[1] That puts intentional empty states just below the halfway mark, on par with in-flow upsells and ahead of social login (41%).source[2] A designed empty state is common enough to be a best-practice signal, but more than half of apps still ship without one.

The quotable stat
370 of 809 tracked apps (46%) have an explicit empty-state screen — July 2026.

The finding

Explicit empty-state screens appear in 370 of 809 apps (45.7%).source[1] That's slightly below social-adjacent essentials but comfortably ahead of paywalls (38%) and referral (25%).source[2] Nearly half of apps intentionally design the zero-data moment — the other half leave it blank or generic.

How to apply this

Empty states are a cheap, high-leverage win precisely because they're not universal — shipping a good one puts you in the more polished half of the corpus. Use them to teach the first action (add your first item, connect a source, invite a teammate) rather than just showing 'nothing here.' They pair naturally with onboarding and activation goals. If your app has lists, feeds, or collections that start empty, this is 46%-common table stakes for a considered experience.

Caveats

Lower bound: counts apps where an empty-state screen was captured among median 41 screens.source[3] Empty states are easy to miss in capture, so true prevalence is likely higher than 46%. Deduped by company; base 809 (751 tagged).source[3]

Real in-market screens

Screens from real, in-market apps, tracked by Lazyweb Research.

  • Tolan Onboarding screen — real in-market example tracked by Lazyweb Research
    Tolan602 × 1308opens the full image
  • Reddit Onboarding screen — real in-market example tracked by Lazyweb Research
    Reddit1125 × 2436opens the full image
  • Mimo Account Setup screen — real in-market example tracked by Lazyweb Research
    Mimo1206 × 2622opens the full image
  • Goodnotes Sign up screen — real in-market example tracked by Lazyweb Research
    Goodnotes1206 × 2622opens the full image

The numbers

#StatComputed from
[1]370 of 809 apps (45.7%) have an empty-state screenprevalence_empty_state
[2]social login 329 (40.7%), paywall 305 (37.7%), referral 205 (25.3%)prevalence_social_login, prevalence_paywall_screen, prevalence_referral_invite
[3]Universe 809 apps, median 41 captured screensuniverse_denominators

Methodology

Universe: 809 mobile apps with at least one captured screenshot. Method: empty-state tag match deduped by COUNT(DISTINCT company_name), July 2026. Caveat: lower bound, likely undercounted.

Sources

  1. [1]

    Lazyweb Research analysis of 809 mobile apps (apps with >=1 captured screenshot), July 2026

    370 distinct companies with an empty-state tag match over 809.

    Back to text

  2. [2]

    Lazyweb Research analysis of 809 mobile apps (apps with >=1 captured screenshot), July 2026

    Comparison patterns deduped by company.

    Back to text

  3. [3]

    Lazyweb Research analysis of 809 mobile apps (apps with >=1 captured screenshot), July 2026

    Lower bound; empty states are easily missed in capture.

    Back to text

Source: Lazyweb Research — proprietary analysis of real, in-market app screens. Cite as Lazyweb Research, 2026-07-07.

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