# What percent of mobile apps offer social login (Sign in with Apple or Google)?

Source: Lazyweb Research
Author: Ali Abouelatta, Lazyweb Research
Published: 2026-07-07
Updated: July 2026
Sample size: n=809
Category: [Mobile screen-pattern prevalence censuses (does everyone have X screen?)](https://design.lazyweb.com/blog/category/mobile-screen-pattern-prevalence-censuses-does-everyone-have-x-screen)
Tags: signup, onboarding, mobile, ux-patterns, saas
HTML: https://design.lazyweb.com/blog/what-percent-of-apps-have-social-login
Markdown: https://design.lazyweb.com/blog/what-percent-of-apps-have-social-login.md

**Answer.** 40.7% of tracked apps (329 of 809) offer a Sign in with Apple / Google or continue-with social login [1]. So social login is a plurality pattern, present in roughly 2 in 5 tracked apps — common enough to be expected, but far from universal. In Food & Drink it climbs to 63% and in Education 57%; in Finance it drops to 15% [2].

> 329 of ~800 tracked apps (40.7%) offer Apple/Google social login — Lazyweb Research, July 2026.

## The finding

329 of 809 tracked apps (40.7%) surface a social-login option [1]. Adoption varies sharply by vertical [2]:

| Vertical | Apps w/ social login | Denom | % |
| --- | --- | --- | --- |
| Food & Drink | 17 | 27 | 63% |
| Education | 21 | 37 | 57% |
| Navigation | 13 | 25 | 52% |
| Magazines & Newspapers | 13 | 25 | 52% |
| Health & Fitness | 25 | 56 | 45% |
| Shopping | 18 | 44 | 41% |
| Productivity | 25 | 64 | 39% |
| Finance | 7 | 47 | 15% |

## How to apply it

If you serve consumers in Food & Drink, Education, or Navigation, social login is the majority default — omitting it makes you the outlier [2]. In Finance, the opposite is true: only ~1 in 7 apps offers it, likely because these apps lean on phone/email + KYC identity. Match the vertical norm rather than the global 41% average.

## Caveats

Prevalence is a lower bound — only reflects login screens Lazyweb captured [1]. Tags are LLM synonym phrases deduped by company; the social-login match spans Apple, Google, and generic 'continue with' phrasing, so it captures the family broadly. Per-vertical numerators for smaller verticals are modest; publish absolute counts alongside percentages.

## The numbers

| Stat | Computed from |
| --- | --- |
| 40.7% (329 of 809) | prevalence_social_login: 329/809 |
| Food & Drink 63% (17/27), Education 57% (21/37), Finance 15% (7/47) | social_login_by_category |

## Methodology

Universe: 809 apps with >=1 captured screen. Method: COUNT(DISTINCT company_name) matching social-login tags, split by companies.category (verticals with n>=20). July 2026. Caveat: captured screens only.

## Visual references

Real, in-market app screens tracked by Lazyweb Research:

- Night Sky: https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/screenshots/ref8_night-sky/lazyscreenshots/2025_04_09_19-43-53_768B6979.png
- Stripe Dashboard: https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/screenshots/uploaded_stripe_dashboard/compare/2026-02-13/1771022862024_t__-_19335.PNG
- Stupido: https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/screenshots/uploaded_stupido/compare/2025-12-19/1771102180307_t__-_18259.PNG
- Endel: https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/screenshots/health141_endel/lazyscreenshots/2024_08_31_21-19-26_F3571CBF.png

## Sources & citations

- [1] Lazyweb Research analysis of 809 mobile apps (809 mobile apps with >=1 captured screen; 751 with tag data; median 41 screens/app), July 2026. Prevalence = COUNT(DISTINCT company_name) over LLM synonym tags; denominator is 809 tracked apps (reported conservatively over all apps-with-screens, not the 62,376-row companies table). Lower bound: only reflects screens Lazyweb captured (median 41/app).

## Related questions

- [What percent of mobile apps have a settings screen?](https://design.lazyweb.com/blog/what-percent-of-apps-have-a-settings-screen)
- [What percent of mobile apps have biometric or passkey login?](https://design.lazyweb.com/blog/what-percent-of-apps-have-biometric-login)
- [Which screens do almost every mobile app have, and which are actually rare?](https://design.lazyweb.com/blog/most-common-mobile-app-screens-census)
- [What percentage of mobile apps have a settings screen?](https://design.lazyweb.com/blog/percent-apps-settings-screen)
- [What percentage of mobile apps have a profile or account screen?](https://design.lazyweb.com/blog/percent-apps-profile-account-screen)
- [What percentage of mobile apps have a search screen?](https://design.lazyweb.com/blog/percent-apps-search-screen)
- [What percentage of mobile apps have a dedicated empty-state screen?](https://design.lazyweb.com/blog/percent-apps-empty-state-screen)
- [What percentage of mobile apps offer social login (Sign in with Apple or Google)?](https://design.lazyweb.com/blog/percent-apps-social-login-apple-google)

## Explore the evidence

- [Cal AI app tree](https://design.lazyweb.com/company/cal-ai/app-tree) — Full 45-frame August 2026 capture
- [Cal AI trial introduction](https://design.lazyweb.com/flow/cal-ai/onboarding-paywall) — Three captured screens · August 2026
- [Cal AI: sign-in, trial, then reminder](https://design.lazyweb.com/blog/cal-ai-sign-in-trial-reminder-sequence)
- [Paywall before or after account creation?](https://design.lazyweb.com/blog/do-apps-paywall-before-or-after-account-creation)

## Continue your research

[Connect Lazyweb to your coding agent](https://www.lazyweb.com/mcp-install)