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Signup and login pattern benchmarks

19 data-backed questions on Signup and login pattern benchmarks, from Lazyweb Research — each answer cites proprietary analysis of real, in-market app screens.

Questions
19
With charts
15
With real screens
19
  • By Ali Abouelatta
  • Data as of July 2026
Read as Markdown
All research categories35

19 questions

Every question in this category

  1. Q 01

    What Percentage of Apps Offer Sign In With Apple vs Google vs Email?

    Across 289 apps with vision-extracted signup/login screens tracked by Lazyweb Research, 72.7% show an email option, 48.8% show Sign in with Google, and 43.6% show Sign in with Apple. Email is still t…    Claude Account Login screen — real in-market example tracked by Lazyweb Research
  2. Q 02

    How Many Apps Offer Sign In With Google on Their Signup Screen?

    Of 289 apps with captured auth screens tracked by Lazyweb Research, 48.8% (141 apps) show a Sign in with Google button. That makes Google the most common social provider, narrowly ahead of Apple at 4…    Betterme login-guest-chooser screen — real in-market example tracked by Lazyweb Research
  3. Q 03

    How Many Apps Offer Sign In With Apple on Their Signup Screen?

    Of 289 apps with captured auth screens tracked by Lazyweb Research, 43.6% (126 apps) show a Sign in with Apple button. Apple trails Google (48.8%) by about five points and email (72.7%) by a wide mar…    Resy Sign up screen — real in-market example tracked by Lazyweb Research
  4. Q 04

    Do Most Apps Offer Both Apple and Google Sign In, or Just One?

    Of 289 apps with captured auth screens tracked by Lazyweb Research, 38.1% (110 apps) offer both Apple and Google, while 46.4% (134) show none of the big three social logins. Single-provider setups ar…    Alltrails Sign up screen — real in-market example tracked by Lazyweb Research
  5. Q 05

    How Many Auth Options Does the Typical Signup Screen Show?

    Across 494 chooser screens (out of 998 vision-covered auth screens) tracked by Lazyweb Research, the mean is 2.0 auth options and the single most common layout is just one option, on 40.7% of chooser…    Airbnb Sign up screen — real in-market example tracked by Lazyweb Research
  6. Q 06

    Sign Up vs Sign In: How Many Steps Does Each Take?

    Across 149 signup flows and 118 signin flows tracked by Lazyweb Research, signup averages 6.2 steps versus 4.7 for signin — about 1.5 steps, or 32%, longer. Median signup is 5 steps (range 2-16); med…    Product Hunt Account Login screen — real in-market example tracked by Lazyweb Research
  7. Q 07

    How Common Is Facebook Login on App Signup Screens in 2026?

    Of 289 apps with captured auth screens tracked by Lazyweb Research, only 22.1% (64 apps) still show a Facebook login button. That is less than half the prevalence of Google (48.8%) or Apple (43.6%),…    Discord Account Login screen — real in-market example tracked by Lazyweb Research
  8. Q 08

    How Many Apps Skip Social Login Entirely and Go Email-First?

    Of 289 apps with captured auth screens tracked by Lazyweb Research, 46.4% (134 apps) show none of the big-three social logins, and 72 of those are email-first with no social option at all. So roughly…    Paramount Account Login screen — real in-market example tracked by Lazyweb Research
  9. Q 09

    What Do Apps Change When They A/B Test Their Signup and Login Screens?

    Lazyweb Research detected 347 before/after auth-screen experiments across 85 companies. The recurring changes cluster around swapping modal logins for full-screen branded ones, adding concrete incent…    Airbnb Sign up screen — real in-market example tracked by Lazyweb Research
  10. Q 10

    When Do Apps Ask for Your Phone Number vs Email During Signup?

    Across 149 signup flows tracked by Lazyweb Research, 76% (113) collect email versus 44% (65) that collect a phone number or OTP. Email is requested earlier — at an average step 3.5, about 54% of the…    Trello login screen — real in-market example tracked by Lazyweb Research
  11. Q 11

    Should a Signup Screen Offer Both Apple and Google, or Just One?

    Across 289 companies tracked by Lazyweb Research, 38% offer both Apple and Google sign-in, while 46% show no big-three social login at all. Only 10% are Google-only and 5% Apple-only — offering exact…    Prizepicks Account Login screen — real in-market example tracked by Lazyweb Research
  12. Q 12

    Do Fintech Apps Offer Social Login at Signup?

    Across 20 finance apps tracked by Lazyweb Research, only 1 shows Apple sign-in and 2 show Google — social login is nearly absent in fintech versus roughly half of the overall corpus. Email dominates…    Honey Login screen — real in-market example tracked by Lazyweb Research
  13. Q 13

    What Auth Methods Do Productivity Apps Use at Signup?

    Across 21 productivity apps tracked by Lazyweb Research, email (18) and Google (14) dominate while phone auth is nearly absent (1 of 21). Apple appears on 9 and guest mode on just 1. Productivity is…    Npr Sign up screen — real in-market example tracked by Lazyweb Research
  14. Q 14

    What Auth Options Do Health and Fitness Apps Offer at Signup?

    Across 16 health and fitness apps tracked by Lazyweb Research, email leads (11) followed by Google (7) and Apple (5). Phone (3) and guest mode (4) are present but secondary. Health and fitness auth i…    Cnbc Sign up screen — real in-market example tracked by Lazyweb Research
  15. Q 15

    What Sign-Up Methods Do Education Apps Offer?

    Across 16 education apps tracked by Lazyweb Research, email (10), Google (8), and Apple (7) are the core options, with guest mode on 4. Phone auth is nearly absent (1 of 16). Education signup leans o…    Catawiki Sign up screen — real in-market example tracked by Lazyweb Research
  16. Q 16

    Which App Verticals Actually Use Phone-First Signup?

    Across the Lazyweb Research corpus, phone auth is rare overall (26% of 289 companies) and concentrated in a few verticals — social networking is the only one where phone (7) beats email (4). Food and…    Pinterest Account Login screen — real in-market example tracked by Lazyweb Research
  17. Q 17

    Which Verticals Let Users Browse as a Guest Before Signup?

    Across 289 companies tracked by Lazyweb Research, 21.5% (62) offer guest or deferred entry, and it clusters in Travel (9 of 18), Shopping (9 of 23), Entertainment (8 of 19), and Food and Drink (7 of…    Tidal Account Login screen — real in-market example tracked by Lazyweb Research
  18. Q 18

    What Auth and Guest Options Do Shopping Apps Offer?

    Across 23 shopping apps tracked by Lazyweb Research, email leads (20), followed by Google (15) and Apple (11), with 9 offering guest mode. Phone auth is present but minor (7 of 23). Shopping signup i…    Hopper Account Login screen — real in-market example tracked by Lazyweb Research
  19. Q 19

    How Many Signup and Login Screen Experiments Do Top Apps Run?

    Lazyweb Research detected 347 before/after auth-screen experiments across 85 companies in the tracked corpus. Observed changes cluster around brand-first welcome redesigns, provider-button contrast,…    Acrobat Sign up screen — real in-market example tracked by Lazyweb Research