How Common Is Facebook Login on App Signup Screens in 2026?
- By Ali Abouelatta
- n = 289
- Published
- Updated
- 2 min read
- signup · onboarding · mobile · ux-patterns
Short answer
Of 289 apps with captured auth screens tracked by Lazyweb Research, only 22.1% (64 apps) still show a Facebook login button.source[1] That is less than half the prevalence of Google (48.8%) or Apple (43.6%), making Facebook a minority provider rather than a default.
Facebook login appears on just 22.1% of 289 apps with captured auth screens, less than half of Google's 48.8% (Lazyweb Research, July 2026).
Bar chart · Share
Share — Facebook vs the field
One block is about 2.6%
- 72.7% [4]
- 48.8% [2]
- Apple
- 43.6% [3]
- Phone / OTP
- 26.0% [5]
- 22.1% [1]
The finding
Facebook login is present on 64 of 289 apps (22.1%) with vision-extracted auth screens.source[1] It sits far behind Google (141 apps, 48.8%), Apple (126, 43.6%), and email (210, 72.7%), and even trails phone/OTP (75, 26.0%).number[2]number[3]number[4]number[5] Among social providers specifically, Facebook is clearly the third choice.
Facebook vs the field
Facebook is the only 'big' social provider under 25% prevalence in the tracked set.
How to apply it
Facebook login is no longer table-stakes: fewer than one in four tracked apps still surface it.source[1] If you are trimming an auth screen, Facebook is the safest social button to drop — Google and Apple carry roughly double its prevalence and cover most social-login expectations.number[2]number[3] Keep it only if your audience skews toward demographics that still favor Facebook accounts.
Caveats
Extraction-based: 22.1% reflects Facebook buttons detected on captured screens across 289 apps, not a full provider audit.source[1] Some apps may offer Facebook behind an 'other options' expander not shown on the captured screen.
Real in-market screens
Screens from real, in-market apps, tracked by Lazyweb Research.
Discord1290 × 2796opens the full image 
Epoch Times1206 × 2622opens the full image 
Nextdoor1179 × 2556opens the full image 
Splitwise1206 × 2622opens the full image
The numbers
| # | Stat | Computed from |
|---|---|---|
| [1] | 22.1% (64/289) | facebook_auth_prevalence |
| [2] | 48.8% (141/289) | sign_in_with_google_prevalence |
| [3] | 43.6% (126/289) | sign_in_with_apple_prevalence |
| [4] | 72.7% (210/289) | email_auth_prevalence |
| [5] | 26.0% (75/289) | phone_auth_prevalence |
Methodology
Universe: 289 mobile apps with a vision-extracted auth screen. Facebook detected via regex ('with facebook','facebook sign','facebook login') over vision text, deduped per company, July 2026. Extraction-based; absence is not proof of absence.
Sources
- [1]
Lazyweb Research analysis of 289 apps (mobile apps with vision-extracted auth screens), July 2026
Facebook-button prevalence via vision-text regex over 289 apps' captured signup/login screens, deduped per company.
Source: Lazyweb Research — proprietary analysis of real, in-market app screens. Cite as Lazyweb Research, 2026-07-07.
Explore the evidence
- Full 45-frame August 2026 capture
- Three captured screens · August 2026