# How Common Is Facebook Login on App Signup Screens in 2026?

Source: Lazyweb Research
Author: Ali Abouelatta, Lazyweb Research
Published: 2026-07-07
Updated: July 2026
Sample size: n=289
Category: [Signup and login pattern benchmarks](https://design.lazyweb.com/blog/category/signup-and-login-pattern-benchmarks)
Tags: signup, onboarding, mobile, ux-patterns
HTML: https://design.lazyweb.com/blog/how-common-is-facebook-login-in-app-signup
Markdown: https://design.lazyweb.com/blog/how-common-is-facebook-login-in-app-signup.md

**Answer.** Of 289 apps with captured auth screens tracked by Lazyweb Research, only 22.1% (64 apps) still show a Facebook login button.[1] That is less than half the prevalence of Google (48.8%) or Apple (43.6%), making Facebook a minority provider rather than a default.

> Facebook login appears on just 22.1% of 289 apps with captured auth screens, less than half of Google's 48.8% (Lazyweb Research, July 2026).

## The finding

Facebook login is present on 64 of 289 apps (22.1%) with vision-extracted auth screens.[1] It sits far behind Google (141 apps, 48.8%), Apple (126, 43.6%), and email (210, 72.7%), and even trails phone/OTP (75, 26.0%).[2][3][4][5] Among social providers specifically, Facebook is clearly the third choice.

## Facebook vs the field

| Provider | Apps | Share |
| --- | --- | --- |
| Email | 210 | 72.7% [4] |
| Google | 141 | 48.8% [2] |
| Apple | 126 | 43.6% [3] |
| Phone / OTP | 75 | 26.0% [5] |
| Facebook | 64 | 22.1% [1] |

Facebook is the only 'big' social provider under 25% prevalence in the tracked set.

## How to apply it

Facebook login is no longer table-stakes: fewer than one in four tracked apps still surface it.[1] If you are trimming an auth screen, Facebook is the safest social button to drop — Google and Apple carry roughly double its prevalence and cover most social-login expectations.[2][3] Keep it only if your audience skews toward demographics that still favor Facebook accounts.

## Caveats

Extraction-based: 22.1% reflects Facebook buttons detected on captured screens across 289 apps, not a full provider audit.[1] Some apps may offer Facebook behind an 'other options' expander not shown on the captured screen.

## The numbers

| Stat | Computed from |
| --- | --- |
| 22.1% (64/289) | facebook_auth_prevalence |
| 48.8% (141/289) | sign_in_with_google_prevalence |
| 43.6% (126/289) | sign_in_with_apple_prevalence |
| 72.7% (210/289) | email_auth_prevalence |
| 26.0% (75/289) | phone_auth_prevalence |

## Methodology

Universe: 289 mobile apps with a vision-extracted auth screen. Facebook detected via regex ('with facebook','facebook sign','facebook login') over vision text, deduped per company, July 2026. Extraction-based; absence is not proof of absence.

## Visual references

Real, in-market app screens tracked by Lazyweb Research:

- Discord: https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/screenshots/social7_discord/lazyscreenshots/2023_04_22_17-59-13_45B6917F.png
- Epoch Times: https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/screenshots/mag5_epoch-times/backlog/2025_11_18_22-58-17_F5D64813.png
- Nextdoor: https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/screenshots/news4_nextdoor/lazyscreenshots/2024_08_03_17-28-33_67B93BB3.png
- Splitwise: https://zlfyzdmohcskkucuunmk.supabase.co/storage/v1/object/public/screenshots/fin113_splitwise/lazyscreenshots/2024_10_06_15-49-00_4D27B706.png

## Sources & citations

- [1] Lazyweb Research analysis of 289 apps (mobile apps with vision-extracted auth screens), July 2026. Facebook-button prevalence via vision-text regex over 289 apps' captured signup/login screens, deduped per company.

## Related questions

- [What Percentage of Apps Offer Sign In With Apple vs Google vs Email?](https://design.lazyweb.com/blog/sign-in-with-apple-vs-google-vs-email-prevalence)
- [How Many Apps Offer Sign In With Google on Their Signup Screen?](https://design.lazyweb.com/blog/how-many-apps-offer-sign-in-with-google)
- [Do Most Apps Offer Both Apple and Google Sign In, or Just One?](https://design.lazyweb.com/blog/do-apps-offer-both-apple-and-google-sign-in)
- [How Many Apps Offer Sign In With Apple on Their Signup Screen?](https://design.lazyweb.com/blog/how-many-apps-offer-sign-in-with-apple)
- [How Many Auth Options Does the Typical Signup Screen Show?](https://design.lazyweb.com/blog/how-many-auth-options-does-a-signup-screen-show)
- [Sign Up vs Sign In: How Many Steps Does Each Take?](https://design.lazyweb.com/blog/signup-vs-signin-how-many-steps)
- [How Many Apps Skip Social Login Entirely and Go Email-First?](https://design.lazyweb.com/blog/how-many-apps-are-email-first-with-no-social-login)
- [What Do Apps Change When They A/B Test Their Signup and Login Screens?](https://design.lazyweb.com/blog/auth-screen-ab-tests-what-do-apps-change)

## Explore the evidence

- [Cal AI app tree](https://design.lazyweb.com/company/cal-ai/app-tree) — Full 45-frame August 2026 capture
- [Cal AI trial introduction](https://design.lazyweb.com/flow/cal-ai/onboarding-paywall) — Three captured screens · August 2026
- [Cal AI: sign-in, trial, then reminder](https://design.lazyweb.com/blog/cal-ai-sign-in-trial-reminder-sequence)
- [Paywall before or after account creation?](https://design.lazyweb.com/blog/do-apps-paywall-before-or-after-account-creation)

## Continue your research

[Connect Lazyweb to your coding agent](https://www.lazyweb.com/mcp-install)