How Many Apps Skip Social Login Entirely and Go Email-First?
- By Ali Abouelatta
- n = 289
- Published
- Updated
- 2 min read
- signup · onboarding · mobile · ux-patterns · saas
Short answer
Of 289 apps with captured auth screens tracked by Lazyweb Research, 46.4% (134 apps) show none of the big-three social logins, and 72 of those are email-first with no social option at all.source[1]number[2] So roughly a quarter of all tracked apps (24.9%) present a purely email-first auth screen.
46.4% of 289 apps show no big-three social login, and 72 of them (24.9% of all apps) are purely email-first (Lazyweb Research, July 2026).
Bar chart · Share of 289
Share of 289 — The no-social segment
One block is about 1.9%
- No big-3 social login
- 46.4% [1]
- — email-first, no social
- 24.9% [2]
- Offers >=1 social login
- 53.6% [3]
The finding
134 of 289 apps (46.4%) show no Apple, Google, or Facebook button on their captured auth screens.source[1] Within that group, 72 apps are email-first with no social login at all — 24.9% of the full 289.number[2] The remaining no-social apps lean on phone/OTP or other methods rather than email.
The no-social segment
About half of tracked apps forgo social login entirely, and a quarter commit fully to an email-only entry.
How to apply it
Going email-first is a legitimate, common choice — a quarter of tracked apps do it.number[2] It is especially defensible in verticals where social login is rare (fintech in particular). If you drop social buttons, you join the 46.4% no-social majority rather than an outlier fringe.source[1] The tradeoff is a slightly longer path, since social one-tap is off the table.
Caveats
Extraction-based per company: 'no social' means no Apple/Google/Facebook button was detected on the captured screens, not proof the app never offers one.source[1] A social button hidden behind an expander can be missed.
Real in-market screens
Screens from real, in-market apps, tracked by Lazyweb Research.
Paramount1206 × 2622opens the full image 
Npr1206 × 2622opens the full image 
Freenote1206 × 2622opens the full image 
Prime Video1206 × 2622opens the full image
The numbers
| # | Stat | Computed from |
|---|---|---|
| [1] | 46.4% (134/289) | apple_google_pairing: no big-3 social login |
| [2] | 72 apps (24.9%) | apple_google_pairing: email-first no social = 72; 72/289=24.9% |
| [3] | 53.6% (155/289) | 289-134=155 apps show >=1 social login; 155/289=53.6% |
Methodology
Universe: 289 mobile apps with a vision-extracted auth screen. No-social and email-first segments classified by provider detection per company, July 2026. Extraction-based; a missing detection is not proof of absence.
Sources
- [1]
Lazyweb Research analysis of 289 apps (mobile apps with vision-extracted auth screens), July 2026
Per-company classification via bool_or of Apple/Google/Facebook/email detection over captured auth screens; deduped per company.
Source: Lazyweb Research — proprietary analysis of real, in-market app screens. Cite as Lazyweb Research, 2026-07-07.
Explore the evidence
- Full 45-frame August 2026 capture
- Three captured screens · August 2026