Your landing page’s weakest score is Trust.
How Switchfrog ranks
Trust
62FairProof that the product is real, competent, and safe to try.






| Trust read | |
|---|---|
| Switchfrog | Live sessions dashboard showing "18,823 Sessions / 14,814 Human 79% / 2,846 Agent 15% / 1,163 Unknown 6%" |
| Forrester Wave Leader 2026 badge — "WAVE LEADER 2026, Bot And Agent Trust Management Software" | |
| [LEADER] FORRESTER WAVE™ — Bot And Agent Trust Management Software, Q2 2026 badge | |
| "TRUSTED BY 6000+ COMPANIES OF ALL SIZES" logo bar with Dropbox, Booking.com, Western Union, US Bank, Trustpilot, Plaid, | |
| Customer logo wall featuring Atlassian, Rockstar Games, Rakuten, Framer, Lovable, Canva, Sinch, GoTo, and Farfetch | |
| Customer logo wall: Zapier, Calendly, Groq, HubSpot, Cisco, Replit |
CTA
64FairCopy, size, verb, cost-feel — does the primary CTA earn the click?





Problems
- promises a form, not value
- 'Sign up' is generic label copy
- ignores headline's promise
- no benefit or payoff word
Mobile web
72FairThe phone experience as a first-class citizen.

What works
What to improve
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?

What works
What to improve
Value props
86StrongTitle, subtitle, hero — do they sell the product's true value?
Logged–in no longer means human.
See how AI agents are using your product, and respond in real-time.
Working
Could improve
