Your landing page’s weakest score is Trust.

Fix Trust
73Growth scoreupdated

category scores

category scoresShowHide

Trust

62Fair

Proof that the product is real, competent, and safe to try.

Switchfrog
Fingerprint
HUMAN Security
Stytch (Device Fingerprinting / Agent Detection)
Kasada
Castle
Trust read
SwitchfrogLive sessions dashboard showing "18,823 Sessions / 14,814 Human 79% / 2,846 Agent 15% / 1,163 Unknown 6%"
HUMAN SecurityForrester Wave Leader 2026 badge — "WAVE LEADER 2026, Bot And Agent Trust Management Software"
Kasada[LEADER] FORRESTER WAVE™ — Bot And Agent Trust Management Software, Q2 2026 badge
Fingerprint"TRUSTED BY 6000+ COMPANIES OF ALL SIZES" logo bar with Dropbox, Booking.com, Western Union, US Bank, Trustpilot, Plaid,
CastleCustomer logo wall featuring Atlassian, Rockstar Games, Rakuten, Framer, Lovable, Canva, Sinch, GoTo, and Farfetch
Stytch (Device Fingerprinting / Agent Detection)Customer logo wall: Zapier, Calendly, Groq, HubSpot, Cisco, Replit

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Switchfrog
Castle
HUMAN Security
Kasada
Fingerprint

Problems

  • promises a form, not value
  • 'Sign up' is generic label copy
  • ignores headline's promise
  • no benefit or payoff word

Mobile web

72Fair

The phone experience as a first-class citizen.

Switchfrog mobile capture for Mobile web

What works

What to improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Switchfrog desktop capture for Information hierarchy

What works

What to improve

Value props

86Strong

Title, subtitle, hero — do they sell the product's true value?

Switchfrog’s headlineLogged–in no longer means human.See how AI agents are using your product, and respond in real-time.

Working

Could improve