Your landing page’s weakest score is Value props.

Fix Value props
65Growth scoreupdated

category scores

category scoresShowHide

Value props

54Fair

Title, subtitle, hero — do they sell the product's true value?

HUMAN Security’s headline vagueTrust Is Earned. Leadership Is Recognized.See why HUMAN is named a Leader in The Forrester Wave™: Bot and Agent Trust Management Software, Q2 2026. Learn how to govern your digital traffic and protect your advertising, applications, and accounts from fraudulent activity.

Working

  • Strong proof stats: 5/5, 9, 2,500 signals
  • Subhead names real outcomes and surfaces
  • Forrester Leader badge builds credibility

Could improve

  • Headline says nothing about the product
  • CTA sells a report, not the platform
  • Hero image is a badge, not a demo

Mobile web

56Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Lumi chat pop-up — Auto-opened chat bubble covers the '5/5' proof stat and crowds the fold with no conversion-valuable CTA.
  2. Promo announcement bar — Two-line sticky banner eats the top of the viewport and pushes the hero headline down.
  3. Ask Lumi pill — Duplicate chat entry point stacked with the open bubble and accessibility icon, cluttering the lower fold.
  4. Get the Report button — Desktop-proportioned button spans roughly half the column instead of a full-bleed thumb target.

Information hierarchy

64Fair

Does the design help or inhibit what the page is trying to say?

HUMAN Security desktop capture for Information hierarchy

What works

What to improve

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

HUMAN Security

How HUMAN Security compares

Recommended rewrites

Trust

78Fair

Proof that the product is real, competent, and safe to try.

HUMAN Security desktop capture for Trust

How HUMAN Security compares

Trust read