Your landing page’s weakest score is Mobile web.

Fix Mobile web
73Growth scoreupdated

category scores

category scoresShowHide

Mobile web

64Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture1234
  1. Oversized hero headline — Barely scaled from desktop, wraps into six lines and pushes Book a demo below the fold.
  2. Book a demo button — Desktop-proportioned at under half the column width and sits below the first viewport.
  3. Forrester promo bar — Three lines of promo text eat the top of the viewport before the header appears.
  4. Forrester award card — Large badge card sits above the headline, delaying the value statement and CTA.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Kasada
Castle

Problems

  • 'Book' feels like a meeting cost
  • competes with nav's 'Book a call'
  • no value payoff in the label

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Kasada desktop capture for Trust

How Kasada compares

Trust read

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Kasada desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Kasada’s headlineKnow your customers, without the fraud and abuse.Kasada shows you who and what to trust across every interaction, so real customers move freely and unwanted behavior stays out.

Working

Could improve