Your landing page’s weakest score is CTA.

Fix CTA
61Growth scoreupdated

category scores

category scoresShowHide

CTA

52Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

IMPACT Drones
DroneShield
Fortem Technologies
D-Fend Solutions

Problems

  • nav-corner link, no hero CTA
  • tiny footprint vs headline
  • contact ask feels costly
  • no payoff named in copy

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Trust read
IMPACT Drones"Backed by Y Combinator" badge with YC logo
Fortem TechnologiesNo visible trust signal identified.
Dedrone"Dedrone is now part of AXON" top-bar banner
DroneShieldimplicit context DroneShield may benefit from pre-existing familiarity among its target audience.
D-Fend SolutionsEnforceAir automatically executes cyber-driven drone detection and takeover mitigation of rogue drones for safe landings
Anduril Industriesimplicit context Anduril Industries may benefit from pre-existing familiarity among its target audience.

Mobile web

58Fair

The phone experience as a first-class citizen.

IMPACT Drones mobile capture for Mobile web

What works

What to improve

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

IMPACT Drones desktop capture for Information hierarchy

What works

What to improve

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

IMPACT Drones’s headlineADaaS.Air Defense as a Service

Working

Could improve