Fortem Technologieshttps://fortemtech.com/

Your landing page’s weakest score is Trust.

Fix Trust
65Growth scoreupdated

category scores

category scoresShowHide

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Trust read
Fortem TechnologiesNo visible trust signal identified.
Perseus DefenseNo visible trust signal identified.
Anduril Industries (Anvil)implicit context Anduril Industries (Anvil) may benefit from pre-existing familiarity among its target audience.
EpirusHero field footage of a military vehicle carrying mounted hardware on a desert road
DroneShieldimplicit context DroneShield may benefit from pre-existing familiarity among its target audience.
MARSSNo visible trust signal identified.

CTA

61Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Fortem Technologies
Epirus
Perseus Defense
DroneShield

Problems

  • generic 'Learn More' label
  • no product or outcome named
  • small vs oversized headline
  • nav 'New Inquiry' splits the action

Information hierarchy

63Fair

Does the design help or inhibit what the page is trying to say?

Fortem Technologies desktop capture for Information hierarchy

What works

What to improve

Value props

70Fair

Title, subtitle, hero — do they sell the product's true value?

Fortem Technologies’s headlineProtecting the world. One city, one venue, one mission, one corridor at a time.The DroneHunter® F700, part of Fortem's SkyDome® product suite, is capable of defeating significant Group-3 threats like the Iranian-made Shahed-136 drone.

Working

Could improve

Mobile web

78Fair

The phone experience as a first-class citizen.

Fortem Technologies mobile capture for Mobile web

What works

What to improve