Anduril Industries (Anvil)https://anduril.com/

Your landing page’s weakest score is Value props.

How Anduril Industries (Anvil) ranks

  1. 1.Perseus Defense72
  2. 2.Fortem Technologies65
  3. 3.Epirus57
  4. 4.MARSS54
  5. 5.DroneShield52
  6. 6.Anduril Industries (Anvil)43
Fix Value props
43Growth scoreupdated

category scores

Value props34CTA44
category scoresShowHide
Value props34CTA44

Value props

34Poor

Title, subtitle, hero — do they sell the product's true value?

Working

  • Cinematic video signals scale and seriousness
  • Nav labels (Sea, Land, Air, Space) imply domain breadth

Could improve

  • No headline or subhead anywhere in the fold
  • Hero decorates; never states what Anduril does
  • Mobile video too dark to read the visual

CTA

44Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Epirus
Perseus Defense
DroneShield
Fortem Technologies

Problems

  • no CTA anywhere on the fold
  • hero video has no overlay action
  • nav is the only clickable path
  • no headline to anchor a CTA

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Anduril Industries (Anvil) desktop capture for Trust

How Anduril Industries (Anvil) compares

Trust read

Information hierarchy

47Poor

Does the design help or inhibit what the page is trying to say?

Anduril Industries (Anvil) desktop capture for Information hierarchy

What works

What to improve

Mobile web

48Poor

The phone experience as a first-class citizen.

Anduril Industries (Anvil) mobile capture for Mobile web

What works

What to improve