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- Sep 21, 202673LiveOverall +6 · Trust +30 · Mobile web −14Viewing
- Jul 28, 202667First tracked report — strongest Mobile web 86, weakest Trust 32View →
Your landing page’s weakest score is Trust.
How Switchfrog ranks
73Growth scoreupdated
category scores
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Trust
62FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Switchfrog | Live sessions dashboard showing "18,823 Sessions / 14,814 Human 79% / 2,846 Agent 15% / 1,163 Unknown 6%" |
| Forrester Wave Leader 2026 badge — "WAVE LEADER 2026, Bot And Agent Trust Management Software" | |
| [LEADER] FORRESTER WAVE™ — Bot And Agent Trust Management Software, Q2 2026 badge | |
| "TRUSTED BY 6000+ COMPANIES OF ALL SIZES" logo bar with Dropbox, Booking.com, Western Union, US Bank, Trustpilot, Plaid, | |
| Customer logo wall featuring Atlassian, Rockstar Games, Rakuten, Framer, Lovable, Canva, Sinch, GoTo, and Farfetch | |
| Customer logo wall: Zapier, Calendly, Groq, HubSpot, Cisco, Replit |
CTA
64FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- promises a form, not value
- 'Sign up' is generic label copy
- ignores headline's promise
- no benefit or payoff word
Mobile web
72FairThe phone experience as a first-class citizen.
123- Oversized hero headline — Serif headline wraps to three towering lines and, with the large subhead, pushes the Sign up CTA below the first viewport.
- Small Sign up button — Primary CTA keeps desktop proportions and floats half-width instead of a full-bleed thumb target.
- Beta promo banner — A second dark strip above the header stacks a duplicate Sign up link and eats viewport height.
Information hierarchy
82StrongDoes the design help or inhibit what the page is trying to say?
1234- Beta banner Sign up — A third Sign up link above the header duplicates the hero and nav CTAs, splitting one action across three targets.
- Nav links row — "Agent detection," "WebMCP," and "Demo" sit at equal weight beside the CTA, offering exits before the pitch lands.
- View the demo link — Styled adjacent to the primary Sign up at similar prominence, it competes with the conversion instead of supporting it.
- Dashboard stat cells — Four identically weighted metric blocks start a dense second message before the fold's single argument resolves.
Value props
86StrongTitle, subtitle, hero — do they sell the product's true value?
Switchfrog’s headline sells
Logged–in no longer means human.
See how AI agents are using your product, and respond in real-time.
Working
- Provocative headline names a new, real problem
- Dashboard hero shows product with real numbers
- Subhead states exactly what the product does
Could improve
- No stakes: why agent traffic hurts is unsaid
- 'Respond in real-time' is vague on the action
- No proof point beyond the a16z badge