Emmahttps://emma-app.com/

Your landing page’s weakest score is Trust.

How Emma ranks

  1. 1.Emma73
  2. 2.potzo.cc72
  3. 3.Plum69
  4. 4.Chip66
Fix Trust
73Growth scoreupdated

category scores

Trust52Value props72
category scoresShowHide
Trust52Value props72

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Emma
Plum
Chip
potzo.cc
Trust read
EmmaDetailed in-app phone mockup showing balances, credit score "580 / 710", and "Round ups £2.40 Saved this week"
potzo.cc9,152 transactions covered so far
PlumApp Store badge with 4.5-star rating and "53K Reviews"
ChipFSCS Protected, Trustpilot 'Rated Excellent', and Moneyfacts 'Best no notice account provider June 2026' badge row under

Value props

72Fair

Title, subtitle, hero — do they sell the product's true value?

Emma’s headline undersellsTake control of your moneyDownload Emma to build your credit, save more and spend less with the all-in-one financial membership.

Working

  • Subhead names 3 real outcomes
  • Emotional hook: control
  • Hero UI shows real balances

Could improve

  • H1 is generic, fits any fintech
  • No proof stats or numbers in copy
  • "Membership" is left unexplained

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Emma desktop capture for Information hierarchy

What works

What to improve

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Emma

How Emma compares

Recommended rewrites

Mobile web

86Strong

The phone experience as a first-class citizen.

Emma mobile capture for Mobile web

What works

What to improve