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- Aug 16, 202657LiveOverall +14 · Trust +24 · CTA +22Viewing
- Jul 28, 202643First tracked report — strongest Information hierarchy 56, weakest Trust 24View →
Your landing page’s weakest score is Trust.
How Athena ranks
- 1.
Crosby68
- 2.
Athena57
- 3.
Covenant52
57Growth scoreupdated
category scores
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Trust
48PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Athena | "Backed by a16z / speedrun" investor line |
| Built By Lawyers, For Sales Teams, To Speed Up Time to Signature | |
| No visible trust signal identified. |
Value props
54FairTitle, subtitle, hero — do they sell the product's true value?
Athena’s headline undersells
A LAW FIRM FOR THE FUTURE WITH ELITE LAWYERS AND AI AGENTS
Mergers & Acquisitions ∘ Venture Capital Financing ∘ Commercial Real Estate
Working
- Names the human + AI differentiator
- Practice areas give concrete scope
- a16z speedrun backing adds proof
Could improve
- Rotating headline clips mid-word on both views
- No outcome: no speed, cost, or result named
- Zero numbers or client proof in the fold
Mobile web
58FairThe phone experience as a first-class citizen.
1234- Truncated animated headline — Rotating subheadline cuts off mid-word ("FOR A BEI"), reading as broken text on the phone.
- Stacked practice-area list — Three practice areas with divider rules and stray bullet dots eat the top half of the fold and push the headline down.
- Stray bullet glyphs — Orphaned circle separators float alone above "M&A" and below "Commercial Real Estate" — desktop separators that never got hidden on mobile.
- Get in touch CTA — Primary CTA sits at the very bottom edge of the fold, easy to miss without the empty navy band below signaling more content.
Information hierarchy
62FairDoes the design help or inhibit what the page is trying to say?
1234- Rotating headline clipped — The animated subheadline "WITH ELITE LAWYERS AND AI AGENTS" runs off the right edge of the viewport, breaking the core value prop mid-word.
- Full-width tan CTA — "Get in touch" stretches edge-to-edge as a low-contrast tan band, reading as a section divider rather than a button.
- Empty navy band — A large dark-blue block below the CTA occupies the bottom fold with no visible content, ending the fold on a dead beat.
- Practice-area list placement — "Mergers & Acquisitions ∘ Venture Capital Financing ∘ Commercial Real Estate" sits above the headline at similar weight, competing with the value prop before it is read.
CTA
62FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- promises contact, not value
- click feels like a sales convo
- no headline echo
- no supporting secondary CTA