Your landing page’s weakest score is Trust.

Fix Trust
68Growth scoreupdated

category scores

category scoresShowHide

Trust

42Poor

Proof that the product is real, competent, and safe to try.

Crosby
Eudia
Priori Legal
Axiom
Moritz
Trust read
CrosbyBuilt By Lawyers, For Sales Teams, To Speed Up Time to Signature
Moritz"MORITZ RAISES $9M — Read in Business Insider" press/funding banner
EudiaCustomer logo strip (Duracell, Asana, U.S. Air Force, CHS, Cargill) under "Trusted by industry-leading legal, procuremen
LexooNo visible trust signal identified.
Priori Legal"WHO WE WORK WITH" logo bar featuring Meta, Hearst, Verizon, PNC, Stripe, NBCUniversal, The Clorox Company, Organon, Von
AxiomCustomer logo strip (Cisco, Danaher, Estée Lauder Companies, Ford)

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Crosby’s headline undersellsCROSBYBuilt By Lawyers, For Sales Teams, To Speed Up Time to Signature

Working

  • Subhead names buyer, builder, and outcome
  • "Time to Signature" is a concrete metric
  • Lawyer-built framing builds trust

Could improve

  • H1 is just the brand name, sells nothing
  • No numbers or proof points in the fold
  • Hero art decorates, demonstrates nothing

Information hierarchy

76Fair

Does the design help or inhibit what the page is trying to say?

Crosby desktop capture for Information hierarchy

What works

What to improve

CTA

76Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Crosby

How Crosby compares

Recommended rewrites

Mobile web

86Strong

The phone experience as a first-class citizen.

Crosby mobile capture for Mobile web

What works

What to improve