Safe Trace (PariPassu)https://paripassu.com.br/

Your landing page’s weakest score is Trust.

How Safe Trace (PariPassu) ranks

  1. 1.Safe Trace (PariPassu)63
  2. 2.FoodLogiQ (Trustwell)61
  3. 3.iFoodDS61
  4. 4.Veradium Tracing56
Fix Trust
63Growth scoreupdated

category scores

Trust44Value props58
category scoresShowHide
Trust44Value props58

Trust

44Poor

Proof that the product is real, competent, and safe to try.

FoodLogiQ (Trustwell)
Trust read
Safe Trace (PariPassu)No visible trust signal identified.
Veradium TracingCookie banner stating compliance "em estrita conformidade com a LGPD e as diretrizes da ANPD"
FoodLogiQ (Trustwell)"we've been connecting the dots between food and data for over 40 years" longevity claim in hero copy
iFoodDS"Visit our FSMA 204 Hub for expert articles and readiness resources on FSMA 204." banner signaling regulatory expertise

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Safe Trace (PariPassu)’s headline vagueSoluções integradas para a cadeia de alimentos e bebidasDigitalização inteligente, dados confiáveis e controle em tempo real para fortalecer o desempenho, a conformidade e a confiança em toda a cadeia de alimentos.

Working

  • Names the target market clearly
  • Subhead cites compliance and real-time control
  • Single clear demo CTA repeated

Could improve

  • H1 is a generic 'soluções' abstraction
  • No numbers or proof points in fold
  • Hero image decorates, shows no product

Mobile web

68Fair

The phone experience as a first-class citizen.

Safe Trace (PariPassu) mobile capture for Mobile web

What works

What to improve

CTA

70Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Safe Trace (PariPassu)

How Safe Trace (PariPassu) compares

Recommended rewrites

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Safe Trace (PariPassu) desktop capture for Information hierarchy

What works

What to improve