Your landing page’s weakest score is Trust.
How iFoodDS ranks
Trust
44PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| iFoodDS | "Visit our FSMA 204 Hub for expert articles and readiness resources on FSMA 204." banner signaling regulatory expertise |
| Cookie banner stating compliance "em estrita conformidade com a LGPD e as diretrizes da ANPD" | |
| No visible trust signal identified. | |
| "we've been connecting the dots between food and data for over 40 years" longevity claim in hero copy |
Mobile web
58FairThe phone experience as a first-class citizen.
1234- Hero body paragraph — Desktop-length copy wraps into seven oversized lines, shoving the CTA to the fold's bottom edge.
- FSMA promo banner — Two-line sticky promo stacks on login line and logo, consuming the top quarter of the viewport.
- Consent badge overlap — Floating consent icon overlaps the bottom-left corner of the Explore Trace Exchange button's tap area.
- Oversized logo header — Logo plus 'Login to the Trace Exchange platform' line form a bulky second header deck.
Value props
66FairTitle, subtitle, hero — do they sell the product's true value?
iFoodDS’s headline
Traceability That Works in the Real World
Trace Exchange brings traceability into everyday operations, helping food companies connect data across trading partners and prepare for FSMA 204 with confidence.
Working
Could improve
Information hierarchy
68FairDoes the design help or inhibit what the page is trying to say?
What works
What to improve
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
How iFoodDS compares
Recommended rewrites