Your landing page’s weakest score is Trust.

Fix Trust
68Growth scoreupdated

category scores

category scoresShowHide

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Cactus
Sameday AI
Rilla-adjacent excluded — Netic AI
Avoca
Trust read
Cactus"THRIVING WITH CACTUS" logo strip with named trades customers (Flores Landscaping, M&M Precision Plumbing & Heating, Bad
Avoca"Trusted by 1,000+ Service Leaders" badge
Sameday AIStats bar: "2M+ Calls answered in the trades" and "92% Booking rate in most channels" beneath the customer logo strip
Rilla-adjacent excluded — Netic AIForbes' 2026 Next Billion-Dollar Startups list
Hatch"Listen to Hatch AI" audio demo widget with Booking / Rescheduling / Speed to Lead sample calls
Goodcall"Born at Google." heading with supporting copy on the mobile capture

Mobile web

62Fair

The phone experience as a first-class citizen.

Mobile web annotations on the mobile capture12
  1. Full-screen hero image — The photo fills the entire first viewport, pushing headline and CTA below the fold.
  2. Outline BOOK A DEMO — Hollow low-contrast border style makes the primary CTA read as secondary.

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Cactus

How Cactus compares

Recommended rewrites

Information hierarchy

72Fair

Does the design help or inhibit what the page is trying to say?

Cactus desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Cactus’s headlineAI revenue engine. Built for trades.Cactus answers every call, books every lead, and goes after the revenue already sitting in your business. Day and night.

Working

Could improve