Your landing page’s weakest score is CTA.

Fix CTA
78Growth scoreupdated

category scores

category scoresShowHide

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Avoca AI
Rosie
inlandafterhours.com
Sameday AI

Problems

  • demo booking feels costly
  • instant AI demo relegated to secondary
  • no free/self-serve path visible

Trust

73Fair

Proof that the product is real, competent, and safe to try.

Avoca AI
Sameday AI
Smith.ai
Trust read
Avoca AI"Trusted by 1,000+ Service Leaders" badge
inlandafterhours.com"Call the demo line" with live number (509) 517-3206 letting visitors test the AI agent directly
Sameday AIStats bar: "2M+ Calls answered in the trades" and "92% Booking rate in most channels" beneath the customer logo strip
Goodcall"Born at Google." heading with supporting copy on the mobile capture
Smith.aiRow of six G2 Summer 2026 badges (Leader, Best Est. ROI, Best Usability, Best Support, Easiest Setup, Best Results)
Rosie"Trusted by over 2,000 local businesses" with 5.0 rating badge "from 176 testimonials"

Value props

79Fair

Title, subtitle, hero — do they sell the product's true value?

Avoca AI’s headlineTHE AI FRONT OFFICE FOR SERVICE BUSINESSESAlways-on agents that answer every call, fill every board, and keep your team focused on the work that matters.

Working

Could improve

Information hierarchy

80Strong

Does the design help or inhibit what the page is trying to say?

Avoca AI desktop capture for Information hierarchy

What works

What to improve

Mobile web

84Strong

The phone experience as a first-class citizen.

Avoca AI mobile capture for Mobile web

What works

What to improve