Meetuphttps://meetup.com/

Your landing page’s weakest score is Trust.

How Meetup ranks

  1. 1.22273
  2. 2.Meetup71
  3. 3.Eventbrite64
  4. 4.Timeleft60
  5. 5.spark.love57
  6. 6.Pie47
Fix Trust
71Growth scoreupdated

category scores

Trust52CTA68
category scoresShowHide
Trust52CTA68

Trust

52Fair

Proof that the product is real, competent, and safe to try.

Trust read
Meetup"Events near Fort Worth, TX" grid with real local event cards (e.g. Grape Fest, "Free")
spark.love"Free to download. Optional membership. Activity and ticket costs may be separate." disclosure under the CTA
TimeleftApp Store and Google Play download badges
222Candid polaroid-style photos of members at 222 nights out
PieNo visible trust signal identified.
Eventbrite"Browsing events in Cincinnati" localized event browser with All/For you/Today/This weekend filters

CTA

68Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Meetup
spark.love
Timeleft

Problems

  • no 'free' despite Free event badges
  • 'join' feels like signup, not value
  • label differs from nav 'Sign up'
  • button small vs. hero art on desktop

Mobile web

76Fair

The phone experience as a first-class citizen.

Meetup mobile capture for Mobile web

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Meetup’s headlineThe people platform. Where interests become friendships.Whatever your interest, from hiking and reading to networking and skill sharing, there are thousands of people who share it on Meetup. Events are happening every day—sign up to join the fun.

Working

Could improve

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Meetup desktop capture for Information hierarchy

What works

What to improve