Your landing page’s weakest score is Trust.
How 222 ranks
Trust
50FairProof that the product is real, competent, and safe to try.


| Trust read | |
|---|---|
| 222 | Candid polaroid-style photos of members at 222 nights out |
| "Free to download. Optional membership. Activity and ticket costs may be separate." disclosure under the CTA | |
| App Store and Google Play download badges | |
| No visible trust signal identified. | |
| "Events near Fort Worth, TX" grid with real local event cards (e.g. Grape Fest, "Free") | |
| "Browsing events in Cincinnati" localized event browser with All/For you/Today/This weekend filters |
CTA
68FairCopy, size, verb, cost-feel — does the primary CTA earn the click?



Problems
- generic 'sign up' — promises a form
- no echo of headline's value promise
- no cost signal ('free' or price cue)
Value props
80StrongTitle, subtitle, hero — do they sell the product's true value?
we plan your night with people we think you'd like
step 4 refine your matches
Working
Could improve
Mobile web
82StrongThe phone experience as a first-class citizen.

What works
What to improve
Information hierarchy
84StrongDoes the design help or inhibit what the page is trying to say?

What works
What to improve
