KIRAhttps://www.kira.eco/

Your landing page’s weakest score is CTA.

How KIRA ranks

  1. 1.Membrion67
  2. 2.Saltworks Technologies63
  3. 3.Gradiant56
  4. 4.ZwitterCo56
  5. 5.KIRA55
  6. 6.Salttech54
Fix CTA
55Growth scoreupdated

category scores

CTA42Trust42
category scoresShowHide
CTA42Trust42

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Salttech
Membrion
Saltworks Technologies
ZwitterCo
LEARN MORE
Gradiant

Problems

  • no CTA anywhere in the fold
  • nav links are the only actions
  • 50% savings claim has no next step
  • mobile fold also ends with no action

Trust

42Poor

Proof that the product is real, competent, and safe to try.

KIRA
Membrion
Trust read
KIRA"We cut the costs of wastewater disposal by over 50%"
Saltworks TechnologiesNo visible trust signal identified.
GradiantNo visible trust signal identified.
SalttechNo visible trust signal identified.
ZwitterCoNo visible trust signal identified.
Membrion12+ Fortune & Global 500 clients

Mobile web

54Fair

The phone experience as a first-class citizen.

KIRA mobile capture for Mobile web

What works

What to improve

Information hierarchy

58Fair

Does the design help or inhibit what the page is trying to say?

KIRA desktop capture for Information hierarchy

What works

What to improve

Value props

80Strong

Title, subtitle, hero — do they sell the product's true value?

KIRA’s headlineWe reduce liquid waste, saving costs and enabling reuse.We cut the costs of wastewater disposal by over 50% and reduce feed water consumption, all while producing more clean water.

Working

Could improve