Your landing page’s weakest score is Trust.
How Swerve ranks
63Growth scoreupdated
category scores
category scoresShowHide
Trust
52FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Swerve | Phone mockups showing real in-app character grid and chat UI (e.g. "Chloe" card with 94.9K) |
| Get access to 10M+ Characters | |
| "17.7K" chat count on the Kim Kardashian character card in the live Discover feed | |
| Strategic Round II Complete: CHAI AI secured additional funding rounds, bringing its total investment to date to over $5 | |
| Per-character chat counts on cards, e.g. "734.2K" on the Blake card |
Information hierarchy
62FairDoes the design help or inhibit what the page is trying to say?
1234- Eight-item nav bar — Eight equal-weight links (Support, Privacy Policy, Terms, About Us) leak attention before the App Store CTA.
- App Store badge — Small dark badge on a dark background sits below the copy with weak contrast; not findable in one second.
- Support links line — Underlined Support and email links sit directly beneath the sole CTA, competing at equal visual weight.
- Wordmark-only H1 — The largest text is the brand name 'swerve' while the actual value prop 'Chat with AI Characters' is demoted to a subhead.
CTA
62FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
How Swerve compares
Recommended rewrites
Value props
62FairTitle, subtitle, hero — do they sell the product's true value?
Swerve’s headline
Chat with AI Characters
Discover unique characters, choose your own persona, and chat one-on-one or in groups.
Working
Could improve
Mobile web
76FairThe phone experience as a first-class citizen.
What works
What to improve