Everyhttps://every.to/

Your landing page’s weakest score is Value props.

How Every ranks

  1. 1.brolabs.ai61
  2. 2.Antiwork61
  3. 3.thingify.tools61
  4. 4.Every60
Fix Value props
60Growth scoreupdated

category scores

Value props48Trust55
category scoresShowHide
Value props48Trust55

Value props

48Poor

Title, subtitle, hero — do they sell the product's true value?

Every’s headline vagueCompound EngineeringThe system Every uses to plan, build, review, and compound AI-assisted work.

Working

  • Article subhead is concrete and specific
  • Explore panel names real tools like Cora, Spiral
  • Editorial art signals a distinct brand voice

Could improve

  • No value prop for Every itself anywhere in fold
  • Hero sells one essay, not the subscription
  • Zero numbers, proof points, or named outcomes

Trust

55Fair

Proof that the product is real, competent, and safe to try.

Trust read
EveryNamed author bylines with headshots (KIERAN KLAASSEN, KATIE PARROTT) on real published essays
brolabs.aiNo visible trust signal identified.
Antiwork"Ask Gumclaw" FAQ widget answer: "I answer support tickets, review and merge code, screen sellers for fraud, issue payou
thingify.toolsNo visible trust signal identified.

Information hierarchy

56Fair

Does the design help or inhibit what the page is trying to say?

Every desktop capture for Information hierarchy

What works

What to improve

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Every

How Every compares

Recommended rewrites

Mobile web

79Fair

The phone experience as a first-class citizen.

Every mobile capture for Mobile web

What works

What to improve