Emahttps://ema.co/

Your landing page’s weakest score is CTA.

How Ema ranks

  1. 1.Ema72
  2. 2.Leeroo72
  3. 3.Sierra62
  4. 4.Distyl AI60
  5. 5.Tribe AI54
  6. 6.Fractal49
Fix CTA
72Growth scoreupdated

category scores

CTA64Value props66
category scoresShowHide
CTA64Value props66

CTA

64Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Ema
Leeroo

Problems

  • 'demo' makes the click feel costly
  • three competing labels on the fold
  • no self-serve or free path visible
  • mockup teases product it can't open

Value props

66Fair

Title, subtitle, hero — do they sell the product's true value?

Ema’s headline sellsAI Employees for HR, IT, and FinanceEvery employee experience, elevated. Built on Ema.

Working

  • Headline names product category and buyers
  • Hero screenshot shows a real onboarding task
  • Enterprise logos (PwC, KPMG, ADP) back the claim

Could improve

  • Subhead 'elevated' is empty abstraction
  • No numbers or quantified outcomes in fold
  • No emotional hook about workload relieved

Trust

72Fair

Proof that the product is real, competent, and safe to try.

Ema desktop capture for Trust

How Ema compares

Trust read

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Ema desktop capture for Information hierarchy

What works

What to improve

Mobile web

79Fair

The phone experience as a first-class citizen.

Ema mobile capture for Mobile web

What works

What to improve