Donkeyhttps://donkey.trade

Your landing page’s weakest score is Trust.

How Donkey ranks

  1. 1.Donkey78
  2. 2.Cavela77
  3. 3.Zencargo71
  4. 4.Flexport68
  5. 5.Pietra66
Fix Trust
78Growth scoreupdated

category scores

Trust58CTA78
category scoresShowHide
Trust58CTA78

Trust

58Fair

Proof that the product is real, competent, and safe to try.

Donkey
Cavela
Flexport
Trust read
DonkeyDetailed container-quote product UI showing "Lock this price for 48 hours" with itemized tariffs, ocean freight, and cus
ZencargoCustomer logo strip (Swoon, SLG, Gelmart, Beauty Pie) on the mobile capture
FlexportDashboard UI showing 'Exceptions' (Mechanical Delay, Under FDA Review) and 'SKUs in Transit' table with amounts, destina
PietraIntegration icon diagram showing Shopify, Google, Slack, TikTok and Meta connections
Cavela"Work with the suppliers behind" logo strip (ZARA, Carhartt, UNIQLO, lululemon, adidas)

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Donkey
Cavela

Problems

  • 'build' implies effort, not payoff
  • no 'free' despite 'no payment due now'
  • no instant-quote cue on the button

Information hierarchy

82Strong

Does the design help or inhibit what the page is trying to say?

Donkey desktop capture for Information hierarchy

What works

What to improve

Value props

84Strong

Title, subtitle, hero — do they sell the product's true value?

Donkey’s headlineFactory prices, delivered, one number.Donkey is the AI-native trading company. Upload your buying list and see every landed price instantly, tariffs and delivery included.

Working

Could improve

Mobile web

88Strong

The phone experience as a first-class citizen.

Donkey mobile capture for Mobile web

What works

What to improve