Your landing page’s weakest score is Trust.

Fix Trust
67Growth scoreupdated

category scores

category scoresShowHide

Trust

44Poor

Proof that the product is real, competent, and safe to try.

Crosby
Eudia
Priori Legal
Axiom
Trust read
Crosby"Built By Lawyers, For Sales Teams, To Speed Up Time to Signature"
General LegalDomain-specific document photography ("Stock Purchase Agreement", "SAFE Side Letter") signaling legal focus
EudiaCustomer logo strip (Duracell, Asana, U.S. Air Force, CHS, Cargill) under "Trusted by industry-leading legal, procuremen
Priori Legal"WHO WE WORK WITH" logo bar featuring Meta, Hearst, Verizon, PNC, Stripe, NBCUniversal, The Clorox Company, Organon, Von
AxiomCustomer logo strip (Cisco, Danaher, Estée Lauder Companies, Ford)
LawtradesNo visible trust signal identified.

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Crosby’s headline vagueCROSBYBuilt By Lawyers, For Sales Teams, To Speed Up Time to Signature

Working

  • Subhead names audience: sales teams
  • Time to signature is the right outcome
  • Built by lawyers adds credibility

Could improve

  • H1 is only the brand name
  • No numbers or proof in the fold
  • Hero image decorates, demonstrates nothing

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

Crosby desktop capture for Information hierarchy

What works

What to improve

CTA

78Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Crosby

How Crosby compares

Recommended rewrites

Mobile web

82Strong

The phone experience as a first-class citizen.

Crosby mobile capture for Mobile web

What works

What to improve