Coophttps://coopbarns.com/

Your landing page’s weakest score is Trust.

How Coop ranks

  1. 1.Formant65
  2. 2.InOrbit55
  3. 3.Coop54
  4. 4.Swisslog Healthcare53
Fix Trust
54Growth scoreupdated

category scores

Trust38CTA42
category scoresShowHide
Trust38CTA42

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Coop
Swisslog Healthcare
Trust read
Coop"Backed by a16z speedrun"
InOrbitHero top-down warehouse visualization showing robots and orchestration routing paths
FormantNo visible trust signal identified.
Swisslog Healthcare"Efficiencies by the numbers" stat section with partially visible figures (3:1, $1.2M)

CTA

42Poor

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Formant
InOrbit

Problems

  • no button or in-product action
  • only action is a bare mailto link
  • emailing founders feels costly
  • no action verb anywhere on page

Information hierarchy

63Fair

Does the design help or inhibit what the page is trying to say?

Coop desktop capture for Information hierarchy

What works

What to improve

Value props

63Fair

Title, subtitle, hero — do they sell the product's true value?

Coop’s headlineCoopThe autonomous operations platform for hospitals.

Working

Could improve

Mobile web

63Fair

The phone experience as a first-class citizen.

Coop mobile capture for Mobile web

What works

What to improve