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- Aug 16, 202657LiveOverall +9 · Mobile web +22 · Value props +16Viewing
- Jul 28, 202648First tracked report — strongest Information hierarchy 58, weakest CTA 42View →
Your landing page’s weakest score is Trust.
How PhotonSpear ranks
57Growth scoreupdated
category scores
category scoresShowHide
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Trust
30PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| PhotonSpear | No visible trust signal identified. |
| No visible trust signal identified. | |
| Real photo of an EOS remote weapon station mounted on a vehicle below the hero | |
| Real photograph of the HADES laser hardware unit in the hero | |
| Hero field footage of a military vehicle carrying mounted hardware on a desert road |
CTA
56FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- nav-only, no hero CTA
- small vs huge headline
- click feels like sales contact
- no value promised by label
Value props
58FairTitle, subtitle, hero — do they sell the product's true value?
PhotonSpear’s headline undersells
PhotonSpear
Photon Spear builds directed-energy systems for defense.
Working
- Subhead states category plainly
- Hero visual shows defense mission
- No buzzword inflation
Could improve
- Headline is just the brand name
- No outcome or capability claim
- Zero numbers or proof points
Information hierarchy
68FairDoes the design help or inhibit what the page is trying to say?
123- PhotonSpear headline — Headline and subtitle sit bottom-left while the eye is drawn to the spear graphic top-right, splitting the scan path.
- Get In Touch button — Low-contrast dark outline button in the top-right corner reads as a nav item, not the page's one action.
- Defense subtitle text — Small grey type over a busy earth render; the only explanation of what PhotonSpear does is the least legible element.
Mobile web
72FairThe phone experience as a first-class citizen.
12- GET IN TOUCH button — Small desktop-proportioned outline button tucked in the header corner instead of a full-width thumb target.
- Outline CTA contrast — Thin ghost border on a black background gives the only action little visual weight against the bright spear graphic.