Your landing page’s weakest score is Value props.
How Motherboard ranks
- 1.
Sameday AI82
- 2.
Avoca AI78
- 3.
Netic75
- 4.
Motherboard70
- 5.
Hatch70
70Growth scoreupdated
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Value props
44PoorTitle, subtitle, hero — do they sell the product's true value?
Motherboard’s headline vague
AI built for frontline service
for the work only humans can do
Working
- Memorable human-vs-AI framing
- Names a target market: frontline service
- Strong pedigree and backer logos
Could improve
- Never says what the product does
- Zero numbers or concrete outcomes
- Drone image decorates, doesn't demonstrate
Trust
56FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Motherboard | "BUILT BY ENGINEERS FROM" bar with Palantir, McKinsey & Company, Citadel and Dartmouth logos |
| "Trusted by 1,000+ Service Leaders" badge | |
| Forbes' 2026 Next Billion-Dollar Startups list | |
| Stats bar: "2M+ Calls answered in the trades" and "92% Booking rate in most channels" beneath the customer logo strip | |
| "Listen to Hatch AI" audio demo widget with Booking / Rescheduling / Speed to Lead sample calls |
CTA
74FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- 'Book' feels sales-committal
- no payoff stated beyond 'demo'
- small vs oversized hero headline
Information hierarchy
88StrongDoes the design help or inhibit what the page is trying to say?
12- Hero BOOK DEMO button — Small footprint relative to the oversized headline, so the action reads as an afterthought in the scan path.
- Subheadline text — Low-contrast gray against the dark sky makes the qualifying line easy to skip.
Mobile web
90StrongThe phone experience as a first-class citizen.
1- Hero headline — Wraps to three tall lines, eating a quarter of the viewport before the subhead appears.