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- Aug 16, 202660LiveOverall +11 · Mobile web +37 · Information hierarchy +11Viewing
- Jul 29, 202649First tracked report — strongest Information hierarchy 61, weakest Mobile web 27View →
Your landing page’s weakest score is Trust.
How Fictional ranks
60Growth scoreupdated
category scores
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Trust
48PoorProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Fictional | Mobile capture's in-app chat UI showing a character conversation with suggested prompts ("Tell me something funny?") |
| Get access to 10M+ Characters | |
| "17.7K" chat count on the Kim Kardashian character card in the live Discover feed | |
| Strategic Round II Complete: CHAI AI secured additional funding rounds, bringing its total investment to date to over $5 | |
| Per-character chat counts on cards, e.g. "734.2K" on the Blake card | |
| 42,160,934 users worldwide |
CTA
58FairCopy, size, verb, cost-feel — does the primary CTA earn the click?
Problems
- three equal CTAs, no primary
- web path buried as third option
- low-contrast outline styling
- no echo of headline promise
Value props
58FairTitle, subtitle, hero — do they sell the product's true value?
Fictional’s headline vague
Characters, Alive
Discover, watch, and interact with AI characters that feel real.
Working
- Subhead names the actual category
- 'Feel real' hits the emotional hook
- Mobile hero shows a live chat demo
Could improve
- Headline needs prior product knowledge
- Zero numbers or proof points
- Desktop mockups too dim to demonstrate
Mobile web
64FairThe phone experience as a first-class citizen.
123- Headline pushed below fold — The 'Characters, Alive' headline and all three store buttons sit below the first viewport, so a visitor lands on a phone mockup with no value statement or action.
- Logo overlaps phone mockup — The FICTIONAL wordmark is stamped across the mockup's chat input, garbling both the brand mark and the screenshot beneath it.
- Three stacked store buttons — App Store, Google Play, and Web get equal visual weight with no primary choice, splitting the tap decision three ways.
Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?
123- Three equal-weight CTAs — App Store, Google Play, and Use on Web share identical size and styling, so no primary action wins the scan.
- Low-contrast CTA row — Thin outlined buttons on near-black background recede instead of pulling the eye to the conversion.
- Desktop phone mockups — In-app UI is rendered too small to read, muting the character-feed story the hero exists to tell.