Your landing page’s weakest score is Trust.
How Willow ranks
category scores
category scoresShowHide
Trust
73FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Willow | "Trusted by 100,000+ professionals, including leading teams at" with Uber, Gusto, Yale, Canva, GitHub, and Cursor logos |
| "Backed by Y Combinator" badge above the headline | |
| Available on Mac, Windows, iPhone, and Android | |
| Works in Slack, Gmail and any other site or app | |
| 'Hold Space and speak to draft an email' interactive demo prompt | |
| "• Changelog / • Documentation" links beside the download CTAs, signaling an actively maintained project |
Value props
76FairTitle, subtitle, hero — do they sell the product's true value?
Speak naturally, Willow writes it
A faster, smarter, more personalized way to write with your voice across every device.
Working
- Headline states the core value in 6 words
- Hero demo shows a real dictated email
- 100,000+ professionals plus strong logos
Could improve
- Subhead is an adjective stack, no specifics
- No speed or time-saved number in the fold
- Emotional payoff (typing pain) left implicit
Information hierarchy
79FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
CTA
83StrongCopy, size, verb, cost-feel — does the primary CTA earn the click?

How Willow compares
Recommended rewrites
Mobile web
84StrongThe phone experience as a first-class citizen.

What works
What to improve
