Your landing page’s weakest score is Trust.

Fix Trust
79Growth scoreupdated

category scores

category scoresShowHide

Trust

73Fair

Proof that the product is real, competent, and safe to try.

Trust read
Willow"Trusted by 100,000+ professionals, including leading teams at" with Uber, Gusto, Yale, Canva, GitHub, and Cursor logos
VoiceOS"Backed by Y Combinator" badge above the headline
Wispr FlowAvailable on Mac, Windows, iPhone, and Android
SuperwhisperWorks in Slack, Gmail and any other site or app
Aqua Voice'Hold Space and speak to draft an email' interactive demo prompt
Talon"• Changelog / • Documentation" links beside the download CTAs, signaling an actively maintained project

Value props

76Fair

Title, subtitle, hero — do they sell the product's true value?

Willow’s headline sellsSpeak naturally, Willow writes itA faster, smarter, more personalized way to write with your voice across every device.

Working

  • Headline states the core value in 6 words
  • Hero demo shows a real dictated email
  • 100,000+ professionals plus strong logos

Could improve

  • Subhead is an adjective stack, no specifics
  • No speed or time-saved number in the fold
  • Emotional payoff (typing pain) left implicit

Information hierarchy

79Fair

Does the design help or inhibit what the page is trying to say?

Willow desktop capture for Information hierarchy

What works

What to improve

CTA

83Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Willow

How Willow compares

Recommended rewrites

Mobile web

84Strong

The phone experience as a first-class citizen.

Willow mobile capture for Mobile web

What works

What to improve