Your landing page’s weakest score is Trust.
How Waybill ranks
Trust
48PoorProof that the product is real, competent, and safe to try.




| Trust read | |
|---|---|
| Waybill | "BACKED BY Y COMBINATOR · S26" badge above the headline |
| "ITAR-registered warehousing and kitting" | |
| 'Trusted by' logo strip featuring Amazon, Anheuser-Busch, Tonal, and Bite | |
| Customer logo strip (Swoon, SLG, Gelmart, Beauty Pie) on the mobile capture | |
| Detailed "Builds Manager" product UI screenshot with real part numbers, PO data, and inventory forecast chart |
CTA
62FairCopy, size, verb, cost-feel — does the primary CTA earn the click?



Problems
- high-cost sales-call ask
- no low-friction alternative CTA
- contradicts 'autopilot' promise
Value props
78FairTitle, subtitle, hero — do they sell the product's true value?
Procurement on autopilot.
Say what you need. Approve the payment. Waybill does everything in between: sourcing, negotiation, freight, customs, delivery, inventory. Built for teams that build hardware.
Working
Could improve
Mobile web
86StrongThe phone experience as a first-class citizen.

What works
What to improve
Information hierarchy
88StrongDoes the design help or inhibit what the page is trying to say?

What works
What to improve
