Your landing page’s weakest score is Trust.

Fix Trust
72Growth scoreupdated

category scores

category scoresShowHide

Trust

48Poor

Proof that the product is real, competent, and safe to try.

Waybill
Cameo (formerly Fictiv-style managed sourcing) — Sourcify
Zencargo
Aligni
Trust read
Waybill"BACKED BY Y COMBINATOR · S26" badge above the headline
Cofactr"ITAR-registered warehousing and kitting"
Cameo (formerly Fictiv-style managed sourcing) — Sourcify'Trusted by' logo strip featuring Amazon, Anheuser-Busch, Tonal, and Bite
ZencargoCustomer logo strip (Swoon, SLG, Gelmart, Beauty Pie) on the mobile capture
AligniDetailed "Builds Manager" product UI screenshot with real part numbers, PO data, and inventory forecast chart

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Waybill
Cofactr
Zencargo

Problems

  • high-cost sales-call ask
  • no low-friction alternative CTA
  • contradicts 'autopilot' promise

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Waybill’s headlineProcurement on autopilot.Say what you need. Approve the payment. Waybill does everything in between: sourcing, negotiation, freight, customs, delivery, inventory. Built for teams that build hardware.

Working

Could improve

Mobile web

86Strong

The phone experience as a first-class citizen.

Waybill mobile capture for Mobile web

What works

What to improve

Information hierarchy

88Strong

Does the design help or inhibit what the page is trying to say?

Waybill desktop capture for Information hierarchy

What works

What to improve