Your landing page’s weakest score is Information hierarchy.
How Transect ranks
category scores
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Information hierarchy
72FairDoes the design help or inhibit what the page is trying to say?
1234- Schedule a demo button — Solid dark button reads as a second primary CTA, splitting attention with 'Start a Tour' in the hero.
- Cost savings banner — Orange 'Try our cost savings calculator' link is the first clickable element and routes visitors away before they read the value prop.
- Video play button — Muted gray-blue play circle over a dense screenshot barely reads as clickable, weakening the fold's second engagement path.
- Right-edge logo cropped — The GDA logo is cut off mid-letter at the viewport edge, making the trust strip look broken.
Trust
72FairProof that the product is real, competent, and safe to try.
| Trust read | |
|---|---|
| Transect | "Trusted by leading energy developers" logo strip with Arevon, NY Power Authority, ContourGlobal, TerraForm Power |
| "We raised $1.3 million from a16z Speedrun to build the execution layer for large-load energy" | |
| "Trusted by" logo wall with Ørsted, ENGIE, Invenergy, Brookfield, Pattern, Doral, Avangrid, Scout Clean Energy | |
| "MISO COLLABORATION" navigation item | |
| Banner: "Access the webinar on demand: AI in energy development." |
CTA
78FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

How Transect compares
Recommended rewrites
Mobile web
78FairThe phone experience as a first-class citizen.

What works
What to improve
Value props
80StrongTitle, subtitle, hero — do they sell the product's true value?
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Transect helps developers identify and assess the best project sites using expert-curated environmental, permitting, and community sentiment data.
Working
Could improve
