Your landing page’s weakest score is Trust.

Fix Trust
69Growth scoreupdated

category scores

category scoresShowHide

Trust

55Fair

Proof that the product is real, competent, and safe to try.

Testudo
Mount
Trust read
TestudoUNDERWRITTEN AT LLOYD'S
Mount"SECURING AI BY THE WORLD'S TOP PROVIDERS" logo strip (LangChain, Cursor, Anthropic) on mobile
Armilla AIAnnouncement banner: "Armilla launches AI Risk Hub with access to AI litigation database →"
VouchNo visible trust signal identified.
Relm InsuranceNo visible trust signal identified.

CTA

62Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Testudo
Vouch
Armilla AI
Mount
Relm Insurance

Problems

  • primary targets brokers, not buyers
  • 'appointed' is broker jargon
  • three labels: touch/appointed/coverage
  • buyer CTA is the muted grey button

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Testudo desktop capture for Information hierarchy

What works

What to improve

Value props

78Fair

Title, subtitle, hero — do they sell the product's true value?

Testudo’s headlineYour business uses generative AI. We cover the risk.Liability coverage that protects your business from the costs of lawsuits arising from your use of generative AI.

Working

Could improve

Mobile web

81Strong

The phone experience as a first-class citizen.

Testudo mobile capture for Mobile web

What works

What to improve