Your landing page’s weakest score is Value props.

Fix Value props
73Growth scoreupdated

category scores

category scoresShowHide

Value props

63Fair

Title, subtitle, hero — do they sell the product's true value?

Skan.ai’s headline vagueGive AI the context to transform high-impact workSkan observes how work actually gets done to create the operational understanding your AI has been missing.

Working

  • Subhead names the real mechanism: observing work
  • "4 in 5 Top US Banks" is rare, concrete proof
  • Trust bar segments buyers by industry

Could improve

  • "Transform high-impact work" fits any product
  • No named outcome or metric in the hero copy
  • Hero image decorates instead of demonstrating

Trust

63Fair

Proof that the product is real, competent, and safe to try.

Trust read
Skan.ai"Trusted by Global Leaders" stat band: "4 in 5 Top US Banks" through "1 in 4 Fortune 50"
Cofia"Backed by Y Combinator" badge in the desktop navigation
Process StreetDetailed product screenshot showing the "Infrastructure Fund Utility and Energy Investments Process" workflow with numbe
Scribeimplicit context Scribe may benefit from pre-existing familiarity among its target audience.
TangoStylized product demo panel showing "Capturing your clicks" with numbered Click and Fill out steps
SorocoNo visible trust signal identified.

CTA

72Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Skan.ai

How Skan.ai compares

Recommended rewrites

Information hierarchy

78Fair

Does the design help or inhibit what the page is trying to say?

Skan.ai desktop capture for Information hierarchy

What works

What to improve

Mobile web

89Strong

The phone experience as a first-class citizen.

Skan.ai mobile capture for Mobile web

What works

What to improve