LTKhttps://shopltk.com/

Your landing page’s weakest score is CTA.

How LTK ranks

  1. 1.LTK62
  2. 2.Whatnot61
  3. 3.Supergreat53
  4. 4.getnayi.com30
Fix CTA
62Growth scoreupdated

category scores

CTA56Value props56
category scoresShowHide
CTA56Value props56

CTA

56Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

LTK
Supergreat

Problems

  • no 'free' despite free app
  • stock badge, small vs headline
  • 5-word system copy, not brand copy
  • competes with SIGN UP / LOG IN / GET

Value props

56Fair

Title, subtitle, hero — do they sell the product's true value?

LTK’s headline undersellsWatch Creators near you & around the worldYour feed, your way. Download the all-new LTK experience to watch your Creators, your city, and your trends.

Working

  • Phone mockup shows the actual app feed
  • Local angle 'near LTK' feels personal
  • 'LTK's feed, LTK's way' hints at control

Could improve

  • 'Watch' hides the shop-the-look value
  • No numbers or proof in the hero
  • Copy assumes visitor already knows LTK

Mobile web

57Fair

The phone experience as a first-class citizen.

LTK mobile capture for Mobile web

What works

What to improve

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

LTK desktop capture for Information hierarchy

What works

What to improve

Trust

73Fair

Proof that the product is real, competent, and safe to try.

LTK desktop capture for Trust

How LTK compares

Trust read