NeighborhoodScouthttps://neighborhoodscout.com/

Your landing page’s weakest score is Trust.

How NeighborhoodScout ranks

  1. 1.NeighborhoodScout60
Fix Trust
60Growth scoreupdated

category scores

Trust40Value props56
category scoresShowHide
Trust40Value props56

Trust

40Poor

Proof that the product is real, competent, and safe to try.

Trust read
NeighborhoodScoutNo visible trust signal identified.

Value props

56Fair

Title, subtitle, hero — do they sell the product's true value?

NeighborhoodScout’s headline undersellsCustom Analytics to Invest, Appraise, or Finance Real Estate

Working

  • Names three concrete use cases
  • Search bar shows how it works
  • Speaks to a clear audience

Could improve

  • No subhead adds any specifics
  • Zero numbers or proof points
  • 'Custom Analytics' is generic

Mobile web

58Fair

The phone experience as a first-class citizen.

NeighborhoodScout mobile capture for Mobile web

What works

What to improve

Information hierarchy

74Fair

Does the design help or inhibit what the page is trying to say?

NeighborhoodScout desktop capture for Information hierarchy

What works

What to improve

CTA

74Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Enter Address, City, State, Zip Code, or Latitude,Longitude
NeighborhoodScoutin-product action

How NeighborhoodScout compares

Recommended rewrites