Your landing page’s weakest score is Trust.

Fix Trust
69Growth scoreupdated

category scores

category scoresShowHide

Trust

38Poor

Proof that the product is real, competent, and safe to try.

Cargo
Octave
Orange Slice
Persana AI
Bardeen
Clay
Trust read
Cargo"or install directly with" line with three integration/installer icons beneath the hero CTAs
Orange SliceProduct Hunt "#1 Product of the Day" badge
Clay"or install directly with" row showing Anthropic and OpenAI integration icons next to the CTAs
Persana AI"Backed by Combinator" (Y Combinator badge) alongside Product Hunt and 5-star G2 badges under the hero
OctaveG2 badge "4.9 / 5 on G2" placed beside the hero CTAs
Bardeen"Add qualified Leads to Google Sheet" product UI showing a real scraped lead table with Actions panel (Scraper, Enrichme

Value props

58Fair

Title, subtitle, hero — do they sell the product's true value?

Cargo’s headline vagueGTM infrastructure for AI agents.Build on Cargo like engineers build on AWS: data, tools, plays, and context your team and your agents run on.

Working

  • AWS analogy signals engineering-grade positioning
  • Names components: data, tools, plays, context
  • Clear target audience: teams running AI agents

Could improve

  • No outcome or result is ever named
  • Zero numbers or proof points in the fold
  • Hero image decorates instead of demonstrating

Information hierarchy

80Strong

Does the design help or inhibit what the page is trying to say?

Cargo desktop capture for Information hierarchy

What works

What to improve

CTA

82Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Cargo

How Cargo compares

Recommended rewrites

Mobile web

88Strong

The phone experience as a first-class citizen.

Cargo mobile capture for Mobile web

What works

What to improve