Cozi Family Organizerhttps://cozi.com/

Your landing page’s weakest score is CTA.

How Cozi Family Organizer ranks

  1. 1.Orbits80
  2. 2.Ohai.ai74
  3. 3.Jam Family Calendar68
  4. 4.Cozi Family Organizer67
  5. 5.Maple66
  6. 6.Milo43
Fix CTA
67Growth scoreupdated

category scores

CTA55Information hierarchy60
category scoresShowHide
CTA55Information hierarchy60

CTA

55Fair

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Cozi Family Organizer
Ohai.ai
Jam Family Calendar
Orbits
Maplein-product action

Problems

  • no 'free' despite free app
  • 4 words, over 3-word limit
  • nav-sized; hero has no button
  • competes with app store badges

Information hierarchy

60Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Seven-bullet feature list — Seven same-weight bullets with wrapping lines force reading, not scanning — a feature index instead of one argument.
  2. Dual app badges — Two equal-weight store badges split the primary action and compete with the header's Sign up button.
  3. Sign up button — The only branded CTA sits in the header corner, outside the hero scan path where the decision happens.
  4. Dropdown nav row — Four dropdown menus plus search offer six exits before the visitor reaches any conversion action.

Mobile web

68Fair

The phone experience as a first-class citizen.

Cozi Family Organizer mobile capture for Mobile web

What works

What to improve

Value props

74Fair

Title, subtitle, hero — do they sell the product's true value?

Cozi Family Organizer’s headlineYou work hard to plan activities and juggle schedules.Cozi makes it easy to stay on top of it all.

Working

Could improve

Trust

76Fair

Proof that the product is real, competent, and safe to try.

Cozi Family Organizer desktop capture for Trust

How Cozi Family Organizer compares

Trust read