Your landing page’s weakest score is Trust.

Fix Trust
70Growth scoreupdated

category scores

category scoresShowHide

Trust

56Fair

Proof that the product is real, competent, and safe to try.

Captions
Synthesia
Creatify
HeyGen
Trust read
CaptionsEmbedded editor widget: "Add footage to start" with "Create my video" button and example output thumbnails
vidalion.aiRealistic UGC-style skincare video frames with Korean captions arranged in a content-flow diagram
HeyGenRow of realistic AI avatar video examples beneath the hero showing generated talking-head clips
CreatifyRated 4.8/5 on G2
ArcadsNo visible trust signal identified.
Synthesia"OVER 2,000 FIVE-STAR REVIEWS ON G2" badge above the headline

Information hierarchy

68Fair

Does the design help or inhibit what the page is trying to say?

Information hierarchy annotations on the desktop capture1234
  1. Create my video button — Grayed disabled styling makes the primary CTA read as inactive and invisible in a one-second scan.
  2. Learn more popup — Solid-black button is the highest-contrast element in the fold, outranking the primary conversion action.
  3. Nav link row — Five equal-weight exits (Features through Resources) leak attention before the visitor reaches the dropzone.
  4. Edit dropdown — Floats detached above the widget with no label context, adding an ambiguous interaction to the scan path.

Value props

70Fair

Title, subtitle, hero — do they sell the product's true value?

Captions’s headlineAI that edits like a professional editor would.

Working

Could improve

Mobile web

74Fair

The phone experience as a first-class citizen.

Captions mobile capture for Mobile web

What works

What to improve

CTA

82Strong

Copy, size, verb, cost-feel — does the primary CTA earn the click?

Captionsin-product action

How Captions compares

Recommended rewrites