Your landing page’s weakest score is Trust.
How Assent ranks
Trust
45PoorProof that the product is real, competent, and safe to try.


| Trust read | |
|---|---|
| Assent | "Assent Acquires IPOINT, Uniting AI-Powered Compliance and Product Intelligence" announcement banner |
| No visible trust signal identified. | |
| No visible trust signal identified. | |
| "Investor Relations" nav link signaling a public company | |
| "we've been connecting the dots between food and data for over 40 years" longevity claim in hero copy |
Mobile web
48PoorThe phone experience as a first-class citizen.
123- Hero headline — Barely scaled from desktop, it wraps into six lines and eats over half the viewport, pushing every CTA out of the fold.
- Trade Compliance tab — The three-tab bar breaks on mobile — this tab overflows onto a misaligned second row, making the switcher look broken.
- Ask Reggie bubble — The chat bubble overlaps the Proposition 65 card, clipping its label to "Prop... 65" and blocking the tap target.
Information hierarchy
58FairDoes the design help or inhibit what the page is trying to say?

What works
What to improve
CTA
61FairCopy, size, verb, cost-feel — does the primary CTA earn the click?

How Assent compares
Recommended rewrites
Value props
70FairTitle, subtitle, hero — do they sell the product's true value?
AI Supply Chain Software for Product Compliance & Sustainability
Reduce risk, protect market access, and lower compliance costs.
Working
Could improve
