Which product archetype is most common among tracked apps?
- By Ali Abouelatta
- n = 757
- Published
- Updated
- 2 min read
- saas · ux-patterns · monetization · design
Short answer
Consumer dominates: 546 of 757 archetype-tagged apps (72%) are Consumer, more than double the next archetype, Social (260 = 34%) source[1]. 2-sided Marketplace (158), Prosumer (118), Enterprise (70), and Collaborative (53) follow source[1]. All six archetypes clear N≥50, so each supports its own monetization and growth benchmarks. If you are positioning a new app, Consumer is the default archetype but the smaller archetypes have sharply different playbooks.
546 of 757 archetype-tagged apps (72%) are Consumer — July 2026.
Bar chart · Share of 757
Share of 757 — The archetype leaderboard
One block is about 2.6%
- Consumer
- 72%
- Social
- 34%
- 2-sided Marketplace
- 21%
- Prosumer
- 16%
- Enterprise
- 9%
- Collaborative
- 7%
The archetype leaderboard
Across 757 archetype-tagged apps source[1]:
| Archetype | Apps | Share of 757 |
|---|---|---|
| Consumer | 546 | 72% |
| Social | 260 | 34% |
| 2-sided Marketplace | 158 | 21% |
| Prosumer | 118 | 16% |
| Enterprise | 70 | 9% |
| Collaborative | 53 | 7% |
The tag is multi-valued, so apps can carry more than one archetype (e.g. Consumer + Social), and shares sum past 100%.
How to apply it
Consumer is the default lens for most tracked apps, but the archetype you claim carries a monetization prior: Prosumer is the most subscription-first (72%), 2-sided Marketplace the least (22%), and Enterprise/Collaborative bring B2B licensing forward source[2]. Growth priors follow too — Enterprise/Collaborative lean sales-led while Consumer/Social lean mass channels. Pick your archetype deliberately, because it predicts both how you should charge and how you should grow.
Caveats
Denominator is the 757 archetype-tagged apps source[1]. Archetype is multi-valued so a company can appear under several, and counts do not partition the population. Monetization priors referenced here are detailed in the linked subscription-share and growth pages source[2].
The numbers
| # | Stat | Computed from |
|---|---|---|
| 01 | 546 of 757 (72%)pa_consumer | pa_leaderboard: Consumer 546 / 757 |
| 02 | 260 of 757 (34%)pa_social | pa_leaderboard: Social 260 / 757 |
| 03 | 158 of 757 (21%)pa_marketplace | pa_leaderboard: 2-sided Marketplace 158 / 757 |
| 04 | 118 of 757 (16%)pa_prosumer | pa_leaderboard: Prosumer 118 / 757 |
| 05 | 70 of 757 (9%)pa_enterprise | pa_leaderboard: Enterprise 70 / 757 |
| 06 | 53 of 757 (7%)pa_collab | pa_leaderboard: Collaborative 53 / 757 |
| 07 | 72% Prosumer subscriptionpa_prosumer_sub | pa_denominators_and_subscription_share: Prosumer subscription_pct 72.0 |
Methodology
Universe: the 757 archetype-tagged apps in Lazyweb's ~800-app tracked corpus, July 2026 pull. Method: multi-valued tag prevalence. Caveat: apps can carry multiple archetypes, so counts sum past the app total.
Sources
- [1]
Lazyweb Research analysis of 757 archetype-tagged apps (~800-app tracked corpus), July 2026
product-archetype multi-valued tag prevalence; all six archetypes clear N≥50.
- [2]
Lazyweb Research analysis of 757 archetype-tagged apps (~800-app tracked corpus), July 2026
per-archetype subscription share for the monetization prior.
Source: Lazyweb Research — proprietary analysis of real, in-market app screens. Cite as Lazyweb Research, 2026-07-07.