# Which product archetype is most common among tracked apps?

Source: Lazyweb Research
Author: Ali Abouelatta, Lazyweb Research
Published: 2026-07-07
Updated: July 2026
Sample size: n=757
Category: [Business model, growth engine, and archetype benchmarks](https://design.lazyweb.com/blog/category/business-model-growth-engine-and-archetype-benchmarks)
Tags: saas, ux-patterns, monetization, design
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**Answer.** Consumer dominates: 546 of 757 archetype-tagged apps (72%) are Consumer, more than double the next archetype, Social (260 = 34%) [1]. 2-sided Marketplace (158), Prosumer (118), Enterprise (70), and Collaborative (53) follow [1]. All six archetypes clear N≥50, so each supports its own monetization and growth benchmarks. If you are positioning a new app, Consumer is the default archetype but the smaller archetypes have sharply different playbooks.

> 546 of 757 archetype-tagged apps (72%) are Consumer — July 2026.

## The archetype leaderboard

Across 757 archetype-tagged apps [1]:

| Archetype | Apps | Share of 757 |
| --- | --- | --- |
| Consumer | 546 | 72% |
| Social | 260 | 34% |
| 2-sided Marketplace | 158 | 21% |
| Prosumer | 118 | 16% |
| Enterprise | 70 | 9% |
| Collaborative | 53 | 7% |

The tag is multi-valued, so apps can carry more than one archetype (e.g. Consumer + Social), and shares sum past 100%.

## How to apply it

Consumer is the default lens for most tracked apps, but the archetype you claim carries a monetization prior: Prosumer is the most subscription-first (72%), 2-sided Marketplace the least (22%), and Enterprise/Collaborative bring B2B licensing forward [2]. Growth priors follow too — Enterprise/Collaborative lean sales-led while Consumer/Social lean mass channels. Pick your archetype deliberately, because it predicts both how you should charge and how you should grow.

## Caveats

Denominator is the 757 archetype-tagged apps [1]. Archetype is multi-valued so a company can appear under several, and counts do not partition the population. Monetization priors referenced here are detailed in the linked subscription-share and growth pages [2].

## The numbers

| Stat | Computed from |
| --- | --- |
| 546 of 757 (72%) | pa_leaderboard: Consumer 546 / 757 |
| 260 of 757 (34%) | pa_leaderboard: Social 260 / 757 |
| 158 of 757 (21%) | pa_leaderboard: 2-sided Marketplace 158 / 757 |
| 118 of 757 (16%) | pa_leaderboard: Prosumer 118 / 757 |
| 70 of 757 (9%) | pa_leaderboard: Enterprise 70 / 757 |
| 53 of 757 (7%) | pa_leaderboard: Collaborative 53 / 757 |
| 72% Prosumer subscription | pa_denominators_and_subscription_share: Prosumer subscription_pct 72.0 |

## Methodology

Universe: the 757 archetype-tagged apps in Lazyweb's ~800-app tracked corpus, July 2026 pull. Method: multi-valued tag prevalence. Caveat: apps can carry multiple archetypes, so counts sum past the app total.

## Sources & citations

- [1] Lazyweb Research analysis of 757 archetype-tagged apps (~800-app tracked corpus), July 2026. product-archetype multi-valued tag prevalence; all six archetypes clear N≥50.
- [2] Lazyweb Research analysis of 757 archetype-tagged apps (~800-app tracked corpus), July 2026. per-archetype subscription share for the monetization prior.

## Related questions

- [Which product archetypes correlate with subscription-first vs freemium/ads?](https://design.lazyweb.com/blog/which-archetypes-lean-subscription-vs-ads)
- [Which product archetypes use PLG vs sales-led growth?](https://design.lazyweb.com/blog/which-archetypes-use-plg-vs-sales-led-growth)
- [How do tracked apps actually make money — subscription, ads, or transactions?](https://design.lazyweb.com/blog/how-do-tracked-apps-make-money-subscription-ads-transactions)
- [What percentage of tracked apps run on advertising?](https://design.lazyweb.com/blog/what-percent-of-tracked-apps-run-on-advertising)
- [Is one revenue stream the norm, or do apps stack multiple business models?](https://design.lazyweb.com/blog/is-one-revenue-stream-the-norm-mono-vs-multi-model)
- [How do Health & Fitness apps make money?](https://design.lazyweb.com/blog/how-do-health-and-fitness-apps-make-money)
- [How do News apps make money — ads or subscriptions?](https://design.lazyweb.com/blog/how-do-news-apps-make-money)
- [How do Shopping apps make money?](https://design.lazyweb.com/blog/how-do-shopping-apps-make-money)

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