How many onboarding quizzes ask habit or frequency questions?

The finding

Habit and frequency questions appear in 23 of 119 quiz apps, essentially tied with goal (24) and demographic (24) as the core question types.^{source[1]source[2]} These cover how often the user does something, times per day or week, experience or skill level, and time available.

Named example: betterme asks a habit questionnaire about energy levels during the day — even energy, a lunchtime dip, or needing a nap — with a progress indicator and back navigation.^source[3] codeacademy-go's experience-level question (Beginner/Intermediate/Advanced) is the education-flavored version of the same idea.^source[4]

How to apply it

Use habit questions to set the plan's difficulty and cadence. A goal tells you where the user wants to go; a habit or experience-level answer tells you where they're starting, so the first plan feels achievable rather than intimidating.

Keep answer options behavioral and concrete (times per week, current skill level) rather than aspirational — you want the true baseline, not the ideal one. betterme's specific energy-pattern options are a good model.^source[3]

Caveats

The count is deduped by company from vision descriptions and is a lower bound — a habit screen counts only when the vision text names frequency, routine, or experience-level phrasing.^source[1] Apps that infer habits from other answers rather than asking directly won't be captured.

Real in-market screens

Screens from real, in-market apps, tracked by Lazyweb Research.

The numbers

Methodology

Universe: 119 quiz apps in the Lazyweb vision corpus. Method: regex over vision_description for habit/frequency/experience phrasing, deduped by company, July 2026. Caveat: lower bound; inferred habits not asked directly are missed.

Sources

Source: Lazyweb Research — proprietary analysis of real, in-market app screens. Cite as Lazyweb Research, 2026-07-07.

Explore the evidence