Which product categories have enough landing pages to benchmark against?
- By Ali Abouelatta
- n = 347
- Published
- Updated
- 2 min read
- landing-page · saas · web · experiments · ux-patterns
Short answer
Only two categories clear a reliable bar: Productivity (25 companies, 107 landing pages) and SaaS (24 companies, 94 landing pages).source[1] Every other axis — AI/ML, Fintech, dev tools, B2B SaaS — falls below 8 companies in the landing corpus and can only be shown as named examples, never percentages.source[2] Honest category benchmarking here is limited to those two.
Only Productivity (25 companies) and SaaS (24 companies) clear N>=8 for landing-page category cuts — July 2026.
Finding: two categories qualify
Landing-page company counts by category, filtered to N>=8 companies:source[1]
| Category | Companies | Landing pages |
|---|---|---|
| Productivity | 25 | 107 |
| SaaS | 24 | 94 |
These are the only two category cuts the 347-company corpus can support with a percentage. The 'landing page' category value (13 companies) is a company-import artifact and is excluded.
Breakdown: why other axes can't carry a percentage
The requested expansion axes — AI/ML, Fintech, dev tools, B2B SaaS — each have fewer than 8 companies with labeled landing pages, so any percentage would be noise.source[2] For those, the honest presentation is absolute counts or named company examples, never a share. This is a sample-size limit of the corpus, not a gap in the market.
How to apply
If you benchmark by category, restrict claims to Productivity and SaaS. For AI/ML, Fintech, or dev-tool comparisons, use the named-company experiment examples (GitHub, n8n, Factory, Framer) illustratively rather than as statistical category benchmarks. Resist the temptation to quote a percentage for a sub-8-company slice.
The numbers
| # | Stat | Computed from |
|---|---|---|
| [1] | Productivity 25 companies / 107 pages; SaaS 24 companies / 94 pages | landing_by_category_clean |
| [2] | AI/ML, Fintech, dev tools, B2B SaaS each below 8 companies in landing corpus; 347 companies total | smallSampleWarnings[category cuts] / landing_companies_total |
Methodology
Universe: 347 companies with labeled landing pages, July 2026. Method: company-level category counts filtered to N>=8. Caveat: only Productivity and SaaS qualify for percentages; other axes are named examples only, and the 'landing page' category is an import artifact excluded.
Sources
- [1]
Lazyweb Research analysis of 347 companies (web landing census), July 2026
Category cut by companies.category filtered to N>=8 companies; only Productivity and SaaS qualify.
- [2]
Lazyweb Research analysis of 347 companies (web landing census), July 2026
AI/ML, Fintech, dev tools, and B2B SaaS each fall below 8 companies; shown as counts/examples only.
Source: Lazyweb Research — proprietary analysis of real, in-market app screens. Cite as Lazyweb Research, 2026-07-07.